In order to expand the market share, OPPLE lighting standard lamp product price cut

2017: OPPLE Home Furnishing income structure lighting lighting income accounted for about 40%; commercial lighting products accounted for over 20%; electrical products accounted for over 20% of light products accounted for less than 20%; 1Q18 company to take down the standard (such as standard ceiling lamps, commercial lighting tube lamp etc.) prices led to the decline in gross margin. The main purpose is to expand market share, to combat cross-border competition. The company has strong production capacity, the future will also reduce the cost of the end.

Decorative lamp with personalized products, the price war has no effect. Has launched a new Asian modern minimalist fashion, western style retro, crystal lamp series, the Nordic minimalist series will be launched this year.

OPPLE lighting has a number of outlets and channels advantage channel management efficiency advantage. The company will continue to strengthen the construction of channels, including pushing thousands of large information system covering from Ping; dealers to quality outlets.

Commercial lighting strategy is to gradually break through different market segments. At present, the company has entered the brand chain stores, office lighting market, subway, outdoor lighting market. The overseas market is developing very fast.

Electrical products include switches, kitchen and bathroom products, integrated ceiling, OPPLE is currently ranked third in electrical products. This market and Home Furnishing lighting channels with synergy, in addition to the market can also hit bull cross-border entrants. The future to strengthen the design and service ability.

In 2018, the lighting industry is facing downward pressure and the cost of a second tier market demand pressure. When the market demand is poor, so when OPPLE competitive enterprise talent shows itself. OPPLE R & D, production, channels and brand advantages in the general lighting market. In 2018 the initiative in the standard market to suppress competition, and actively develop in decorative lighting, commercial lighting, electrical products.

Source: Financial Network

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