39.382 billion! Ranked second in the industry! Foshan Lighting has been on the list of "China's 500 Most Valuable Brands" for 19 consecutive years

On June 19, the 2024 World Brand Conference hosted by World Brand Lab was held in Beijing, at which the 2024 "China's 500 Most Valuable Brands" analysis report was released. With a brand value of 39.382 billion yuan, Foshan Lighting has been selected into the list of "China's 500 Most Valuable Brands" for the 19th consecutive year, ranking 272nd. Compared with last year, Foshan Lighting's brand value increased by 26.15% year-on-year, its ranking rose 33 places, and it jumped to second place in the lighting industry!

World Brand Laboratory is one of the five major brand evaluation agencies in the world. It has been deeply involved in the field of brand value evaluation for more than 20 years and has become a benchmark for measuring world brand value. The "China's 500 Most Valuable Brands" published for 21 consecutive years has become an important basis for the evaluation of intangible assets in many corporate mergers and acquisitions.

Building quality with ingenuity and accumulating brand strength

From RMB 825 million when it first appeared on the list in 2006 to RMB 39.382 billion today, the brand value has grown for 19 consecutive years, witnessing the continuous rise in the influence of Foshan lighting brands. In February this year, Foshan Lighting was recognized as a "Chinese Time-honored Brand" by five departments including the Ministry of Commerce, becoming the only lighting company selected among the newly promoted "Chinese Time-honored Brands".

Zhang Xuequan (middle), deputy secretary of the Party Committee and general manager of Foshan Lighting, received the award on behalf of the company

The improvement of brand strength stems from the profound accumulation of 66 years of ingenuity and quality. Since its establishment in 1958, Foshan Lighting has persisted in building its expertise with focus, from traditional incandescent lamps to modern LED lamps, and has implemented "quality-oriented" into iterative upgrades of products from generation to generation, winning the long-term trust of consumers with its excellent quality and driving the continuous improvement of brand influence. In recent years, Foshan Lighting has successively won many honors such as "National Product and Service Quality Integrity Demonstration Enterprise" and "Foshan Municipal Government Quality Award".

Riding on the trend of digital transformation, Foshan Lighting has also built an intelligent manufacturing workshop and established a digital demonstration workshop. With the SAP system as the core, it integrates information management systems such as R&D, sales, procurement, and warehousing. While improving the operational efficiency of the entire chain, it further improves the stability and controllability of product quality.

Promote development through innovation and stimulate brand vitality

On the National Eye Care Day that just passed, Foshan Lighting seized the "light health" trend and launched a new sub-brand "Jimu Boshi". It also released the first medical device product "Eye Adjustment Training Lamp" for the prevention and control of youth myopia, which has attracted widespread attention in the industry.

Over the years, Foshan Lighting has always kept pace with the times, persisted in leading the company's high-quality development with technological innovation, and continued to stimulate brand vitality. In accordance with the development idea of ​​"stabilizing the basic market and solidifying new tracks", Foshan Lighting aims at the directions of smart, healthy, and low-carbon lighting, strengthens the layout and research of core technologies and original technologies, and has achieved fruitful results in new tracks such as smart lighting, healthy lighting, automotive lighting, and marine lighting.

Adhering to innovation to win and technological self-improvement, Foshan Lighting has embarked on a "lighting +" integrated innovation path by innovating consumption scenarios, accelerating the application and promotion of new technologies, and creating multi-level and diversified products, providing a steady stream of vitality for the continuous improvement of brand influence.

Deepen the strategic layout of the brand and promote continuous brand renewal

In April this year, the cruise ship "Guangsheng Holdings", which Foshan Lighting participated in as the title, officially set sail. In just over a month, the cruise ship has carried groups of tourists to enjoy the beautiful scenery of the Pearl River, and has hosted many customer appreciation meetings, product launches and other activities. It has become a shining business card for Foshan Lighting to further shorten the distance with consumers and strengthen interaction with consumers.

Polishing the "golden brand" of "Chinese time-honored brands" does not happen overnight and requires long-term efforts. Over the years, Foshan Lighting has continuously explored the cultural value and spiritual connotation of the brand in its inheritance, and promoted continuous brand renewal. It actively participates in domestic and foreign professional exhibitions such as the Canton Fair, Guangya Exhibition, and Frankfurt Lighting Exhibition, and frequently appears in folklore, cultural and sports activities such as "Xingtongji" and Foshan 50-kilometer walking. Brand advertisements have been successively featured on CCTV, stationed in airports and high-speed trains... Foshan Lighting continues to deepen its brand strategic layout, and promotes the accelerated upgrade of "FSL Foshan Lighting" from an industry brand to a mass brand by creating diversified publicity positions and carrying out multi-dimensional brand activities.

Move forward with honor and start a new chapter. With quality as the foundation and innovation as the soul, in the future, Foshan Lighting will continue to dig deep into the connotation of brand value, accelerate brand upgrade and renewal, continuously enhance brand appeal and competitiveness, use brand leadership to help the company reach new heights, and continue to move towards the goal of becoming a "creator of light value, a provider of a better light life, a leader in the high-quality development of the lighting industry, and a person responsible for the functional mission of state-owned enterprises", and make greater contributions to promoting Chinese brand building in the new era. (Source: Foshan Lighting)

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