Chinese companies are seizing the U.S. LED market
In early 2013, the U.S. government began to introduce a step-by-step plan to replace tungsten lamps. According to relevant laws, "the production and sales of tungsten lamps with the largest energy consumption of more than 100 watts will be banned first."
According to Yu Lingyun, chairman of the American LED Association, as the world's largest consumer and importer of home building materials, the U.S. government has realized that LED must replace tungsten lamps, because tungsten lamps consume electricity and are not environmentally friendly. Semiconductor lighting has led a new light source revolution. It does not need to generate heat. When two diodes are connected, light comes out without heat and saves electricity. "But LED products are much more expensive than ordinary tungsten lamps after all, and the transition from tungsten lamps to LED lamps cannot be completed at once. The U.S. government has promulgated a law this year to completely ban the production and use of all tungsten lamps."
Ultra-bright, high-power LED devices have been widely used in urban traffic lights in China. LED signal lights are favored by urban traffic management departments for their high brightness, high reliability, low cost of use, long life and other characteristics. "However, there are many places in the United States that do not use LED traffic lights, so the pace of LED popularization in the United States is actually relatively slow, especially when it comes to the application of LED products by ordinary people." Yu Lingyun said.
Enterprises with rapid LED replacement should speed up rectification
It is understood that the biggest threshold for Chinese LED companies to enter the US market is to obtain UL certification. Xie Zuhua, general manager of Shenzhen Minbang Optoelectronics Technology Co., Ltd., said in an interview with reporters that UL in the U.S. market is a "stepping stone" to the U.S. LED market. Without UL certification, it is impossible to enter the U.S. market. However, UL certification is expensive every year. A UL certification requires 500,000 yuan, and each certification number costs more than 1,000 US dollars per quarter.
Yu Lingyun mentioned that the cost of producing safety-certified products is much higher than that of products without safety certification, about 50%. When selling safety-certified LED products in the United States, the sales price will also be much higher, by the same margin. "Generally, take a flat-panel lamp as an example. A square lamp of the same size of 0.6 meters by 0.6 meters is mounted on the top for office lighting. Safety-compliant lamps sell for US$150, while non-safety-compliant lamps sell for US$100. This is a 1.5:1 difference.
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