Foshan Lighting Hardware Distribution Channel 2022 Awards Ceremony and 2023 Oath-taking Conference were successfully held

On February 14, the Foshan Lighting Hardware Distribution Channel 2022 Awards Ceremony and the 2023 Oath-taking Ceremony of "Building Consensus, Laying the Foundation, and Being the First" were held in Nanhai, Foshan. Lei Zihe, deputy secretary of the Foshan Lighting Party Committee and general manager, Zhang Xuequan, party committee member and executive deputy general manager, Wang Dakai, marketing director of the domestic marketing division, Yuan Yuewang, deputy general manager of the domestic marketing division, as well as dealers and business teams from all over the country attended the meeting.

At the beginning of the meeting, Lei Zihe expressed his gratitude to the guests for coming. He mentioned that in the three years since the epidemic, in the face of shrinking market demand, international geopolitics, and economic turmoil, Foshan Lighting has adhered to the general tone of "stability first and progress while maintaining stability", focused on promoting technological innovation, optimizing industrial layout, accelerating digital transformation, and improving corporate operating efficiency, and adhered to the path of high-quality development. Foshan Lighting continues to innovate in aspects such as "optimizing industrial layout", "improving production and manufacturing", "technological innovation and transformation" and "expanding market channels". Looking forward to 2023, Lei Zihe pointed out that Foshan Lighting will focus on "consolidating channel foundation, intensive cultivation of terminals, and expanding market advantages". List key tasks, continue to promote changes in marketing models, optimize outlet development and maintenance, strengthen confidence and work hard.

Subsequently, Zhang Xuequan pointed out in his speech that in 2022, facing the impact of epidemic prevention and control, raw material price fluctuations, and the slowdown of engineering projects in various places, the lighting industry as a whole is under tremendous pressure. Foshan lighting hardware circulation channels have broken through the difficulties, and implemented changes through a series of measures such as "reconstructing the distribution system", "reshaping the price system", "optimizing business policies", "optimizing product structure" and "actively empowering customers", which has consolidated the foundation for channel development. In 2023, the hardware distribution channel cloth will unswervingly focus on the four aspects of "expanding the market, strengthening management and control, optimizing categories, and activating power", continue to promote innovative changes in marketing models, and promote sustainable sales growth.

A strong start, writing a new chapter of high-quality development

At the meeting, Wang Dakai gave a keynote speech on "Co-creation, Sharing, and Win-Win". In 2022, Foshan Lighting's Domestic Marketing Division rapidly promoted marketing reforms and continued to make efforts in aspects such as "precise channel positioning", "reshaping the price system", "strengthening market control" and "improving financial support", and achieved certain results. Next, we will continue to create a new sustainable development "Foshan Lighting Strategic Platform" with all dealer partners by building a service provider system, improving the price system, improving and upgrading the service center, and building high-quality core outlets.

Yuan Yuewang reviewed the work of Foshan lighting hardware circulation channels in 2022 from the five dimensions of "positive channels", "changing thinking", "building systems", "solidifying behaviors" and "stabilizing order". In 2023, Foshan Lighting Hardware circulation channels will focus on consolidating the product foundation, terminal foundation, and management foundation, and strive to achieve "the first in the advantageous categories" and "the absolute first in the advantageous areas" in the next 1 to 2 years; in the next 3 to 5 years, to achieve "the first in the industry's overall volume" and "the first in the regional dealers locally."

Recognizing the advanced, resolutely determined to unite and forge ahead on a new journey

The meeting awarded the 2022 Sales Growth Award, Sales Contribution Award, Overachievement Award, Sales Innovation Award, Benchmark Market Award, Dealer Market Progress Award and other awards to commend the benchmark markets, outstanding dealers, advanced business teams and advanced individuals that have emerged in the market operation work at the forefront of the hardware circulation channel, and invited outstanding dealer representatives and advanced business representatives to share their experiences.

The iron horse went out again, and the meeting concluded with the flag-awarding and oath-taking ceremony of the Foshan Lighting Hardware Distribution Channel in 2023. The marketing elites of Foshan Lighting Hardware's circulation channel stand tall, with the goal of 2023, facing the wind and fighting to the end.

"Gather consensus, consolidate foundation, and be the first!" In 2023, Foshan Lighting Hardware circulation channels will maintain high morale and continue to strive towards the 2023 sales target. Driven by product innovation, strengthen terminals with services, deepen market development, and join hands with dealer partners, we will strive to build a new pattern of modern marketing development and write a new chapter for Foshan Lighting!