From 3 square meters to tens of millions of revenue: NVC Lighting empowers the “lighting economics” of hardware channels

On December 12, 2025, Zhejiang hardware dealer Lao Zhang participated in the NVC Lighting Hardware Distribution Channel Business Conference as an outstanding representative. At the meeting, he was deeply shocked by a set of data: Over the past five years of laying out hardware channels, NVC Lighting has continued to delve into the sinking market. In 2025, the hardware channel will achieve over 30% growth, with 85,000 terminal outlets, more than 2,300 exclusive sales areas, 700 new ones added annually, and 1,500 terminal image upgrades completed. At the same time, relying on a solid network built by nearly 300 dealers, it has achieved deep channel penetration and efficient response to regional markets.

(At the dealer conference, orders from large merchants in hardware circulation channels exceeded 129 million yuan in 2026) What resonates even more with Lao Zhang is that many channel dealers present have a similar starting point to him - once They are ordinary hardware store owners, but now they have achieved leapfrog growth: some have grown from mom-and-pop shops to annual revenue of tens of millions, some have developed from single store operations to regional chains, and some have become leaders in the local building materials industry.

NVC Lighting’s business experience:

It’s not about selling products, it’s about helping you make money

“NVC Lighting is not only selling products, but also helping us make money.” The words of Lao Zhang, a Zhejiang hardware dealer, reveal the core of its empowering hardware channels. Since the launch of the hardware channel empowerment system in 2021, NVC Lighting has not only achieved steady growth in performance, but also continued to deepen its insights into the 890 million urban rigid demand lighting market. In June this year, the "Golden Selection Series" products that accurately matched this demand were launched. Sales exceeded 100 million yuan in just 5 months, confirming the success of the "system empowerment + product attack" model. The brand's 27 years of accumulation has brought natural trust and more efficient transaction conversion to channels and stores. "I've heard of NVC Lighting, it's a big brand. "——This makes the transaction rate more than 3 times higher than that of niche brand products. 1.75em;'>In response to the differentiated needs of hardware channels, the brand has built two major sectors: home decoration and household and micro engineering covering the sinking market. The whole product system truly realizes one-stop purchasing. Home decoration lighting includes a complete set of products such as ceiling lights, panel lights, downlights, spotlights, light strips, modules, etc. for circulation; micro-engineering lighting covers small shops, small restaurants, small offices and other scenes. In terms of operational support, this year we focus on providing online and offline support covering theme marketing, short video traffic, store dynamic sales, live broadcast festivals, order fair conversions, etc. Lao Zhang learned to share lighting matching knowledge on short video platforms. A video on "What should you pay attention to when choosing a desk lamp for learning" directly led to 30 orders. What reassures him even more is NVC Lighting’s stable price system, which effectively eliminates random pricing and effectively protects channel interests. "Selling NVC makes me feel at ease. "This has become the common aspiration of Lao Zhang and many channel dealers.

Real case: How they

Used NVC lighting to achieve "counterattack"

10 times in 4 years:

From a mom-and-pop shop to a multi-million-level lighting expert

In a lighting market in Jinan, Boss Peng’s hardware network’s annual revenue exceeded 10 million yuan this year, growing 10 times in 4 years, becoming a well-known local lighting service benchmark.

" 1.75em;'> At first, he only set up a 3-square-meter NVC lighting product area in the store to test the waters. However, as the number of customers who came into the store to inquire about lamps increased, he made a decisive transformation. Dedicate yourself to lighting the track. Boss Peng attributes the success to "grounding". He abandoned complicated plans and focused on the "hard currency" that the neighbors needed most, and simply divided the products into "home use" and "store use": residential decoration mainly promoted affordable and durable ceiling lamps, light strips, modules and other combinations; street shops stocked lamps, bulbs and panel lights that were bright enough and energy-saving. His "differentiated and demand-focused product strategy" not only improved customer satisfaction, but also achieved steady sales growth. At the same time, Boss Peng insists on taking time to study industry information, participate in product training, and quickly understand the characteristics and applicable scenarios of each product. He also shared this set of "down-to-earth" product logic with the following Visit customers who purchase goods, help them prepare goods accurately and turn around quickly, and jointly make the lighting business in small towns and small counties solid and thorough. Now, just over thirty years old, he has been respectfully called "Lao Peng" or "Brother Peng" by his customers. He said with emotion: "NVC Lighting has changed our trajectory. In the past, we just ran a small shop, but now we are somewhat famous in the industry." If Boss Peng's story proves that "a thorough understanding of products is the cornerstone of business," then Mr. Yang in Wenzhou interprets the business philosophy of "service wins" in another way.

Two years of accumulation, thousands of customers are the proof:

From hardware veteran to NVC benchmark The timing of Mr. Yang's entry into the business was unique: when NVC Lighting was just starting out, he was already running his own hardware store. In 2023, after a long-term market investigation, he officially became an agent of NVC Lighting. In just two years, it has accumulated more than 1,000 stable B-side customers, including decoration companies, plumbers and builders.

" 1.75em;'> When sharing his experience, Mr. Yang always emphasized "service first." He said: "I have equipped 12 delivery trucks, and the 'Golden Selection' series was launched in June this year. Later, business became more prosperous. There are customers who place orders of 5,000 or 10,000 yuan, as well as individual customers who only buy a few hundred yuan. I insist on door-to-door delivery. In the hardware industry, service is what we strive for. " Speaking of the future, Mr. Yang summed it up this way: "Choice is more important than hard work! If you choose the right platform and use the right method, success will come naturally. I hope to unite more peers in the future to promote the development of the industry. " Mr. Yang's case shows that in the hardware industry, the ultimate service is the key to penetrate people's hearts. In Boss Hong's practice, making good use of traffic can open up a new world of growth.

Don’t be a “businessman” but be a “broadcaster”:

A building materials boss’s NVC lighting traffic experience Boss Hong, who runs a building materials business in Zhanjiang, Guangdong, found that many customers would ask casually after buying ceramic tiles and floors: "Do you have lights?" This made him see business opportunities. 2022 , he decisively introduced NVC Lighting as an extension of the building materials business. Different from the traditional model, Mr. Hong adopts an enterprise-oriented management idea and forms a professional operation team, paying special attention to online marketing. He established a professional short video team and continued to output decoration cases, product reviews, matching suggestions and other content on Douyin, Xiaohongshu and other platforms, and accumulated tens of thousands of accurate fans. These contents not only create a professional image, but also directly convert online fans into offline customers and come to the store to purchase NVC lighting products.