As for the reason for the growth in operating income, the company said that it was mainly due to the growth in the scale of its smart terminal business. In 2022, the company's smart terminal business achieved operating income of 9.578 billion yuan, a year-on-year increase of 24.92%, accounting for 79.76% of the company's operating income.
The VR/AR industry will enter a stage of accelerated development in 2022, and the company will take the lead and deploy Pancake short-focus products. During the reporting period, the company launched and mass-sold the world's first self-developed consumer-grade 6DoF short-focus VR all-in-one VR machine Pancake 1C. Its hardware parameters are comparable to those of leading international companies, and its lightweight indicators are superior to similar competing products. While laying the foundation for the hardware system, the company's VR equipment is equipped with its own content ecological platform, and has its own software system and application mall to realize developer content access, channel management, content sharing, etc. It is compatible with different content access methods and is positioned as an open and cooperative content platform. At present, the company's content platform has launched mobile cloud VR, 4K Garden, Skyworth Video and other APPs, self-made VR short dramas, VR panoramic videos, VR talent interactive live shows, etc. It also has more than 50 games covering different levels of light, medium and heavy, and continues to be updated and added.
In terms of customers, the company relies onThe product's high cost performance and channel advantages have officially entered the ToC market; on the ToB side, the company has rapidly advanced in the VR+ industry, covering K12 education, vocational education, medical care, cultural tourism, science and technology Winter Olympics and other fields. The company's VR products have been sold overseas in Thailand, the United States, Japan, South Korea, India, Russia, Germany, the Netherlands and other countries and regions, and the market share and brand influence are constantly increasing.

Anna
Anna