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Zhuo Xing: How can Chinese companies that have shined in the World Cup maintain their competitiveness in the MiniLED era?

Many Chinese elements have attracted attention from all parties. Among them, Chinese LED light display technology companies have provided a total of approximately 3,600 square meters of LED displays for Qatar’s Lusail Stadium, TV broadcast halls, hotels, shopping malls and other places. It also uses ultra-clear display effects, 360-degree broadcast viewing angles and other functions to present every wonderful moment to fans around the world, adding more brilliance to this World Cup.

The "highlight" performance of Chinese display companies in the Qatar World Cup is that China's LED display screens have occupied more than 80% of the global market share and have a well-deserved dominance in the global display market. According to statistics, with the exception of two established companies, Daktronics and Samsung, the remaining eight of the top ten companies in the global LED display market share are all from China.

But while we are proud, we should also see that the times are changing. With technological advancement and product upgrades, Mini/Micro LED will become mainstream products in the future. Commercial display and home scenarios will have greater potential, driving the LED industry into the next upward cycle. in the next few yearsWithin, it will inevitably enter the large-scale consumer display market. How to gain brand advantage in the consumer market is an urgent problem for the domestic display industry. Chinese display companies can only move forward steadily in the Mini/Micro LED era by continuously laying a solid foundation for implementation, continuously improving Mini LED/Micro LED display technology, production equipment, and consumer experience, and launching mature and commercialized manufacturing equipment and consumer products.

As a promoter of innovative breakthroughs in the domestic LED industry, Zhuoxing focuses on Mini/Micro LED packaging process technology. It has launched a variety of advanced die-bonding equipment, empowering the industry to launch a wave of Mini/Micro LED commercialization. Represented by the second-generation pixel die-bonding machine AS3601, it breaks through the difficulties of the packaging process and realizes pixel-level chip mixing, which can greatly improve the die-bonding efficiency, thereby driving the industry to reduce costs and increase efficiency.

AS3601, which is based on the pixel die-bonding method, innovatively uses a three-arm die-bonding mode. It can remove and solid-mount RGB three-color chips at the same time with one visual positioning and taking a photo.crystal. Significantly reduces the die-bonding path and reduces the repetition of swing arm paths, thereby improving the die-bonding efficiency. According to tests, the second-generation pixel die-bonding machine AS3601 can reduce the die-bonding movement path to one-third of the traditional die-bonding path, and the die-bonding efficiency increases by 60%! The crystal bonding speed can reach 50K/H!

In terms of die-bonding accuracy, the second-generation pixel die-bonding machine AS3601 also has a lot of improvements. Due to the use of three swing arms to simultaneously remove and solidify three-color chips, the problem of large position errors caused by the previous sequential solidification of R, G, and B chips has been solved. At the same time, the simultaneous removal/fixing of three-color chips makes the die removal/fixing parameters more targeted. Big data and intelligent computing are then used to ensure the consistency of pixel lighting of the chips on the substrate, further improving the die-laying accuracy, making the second-generation pixel die-laying machine AS3601 die-laying yield reach 99.999%!

From the perspective of the global industry chain, the competitive landscape of the LED display industry will change from the original simpleThe "point competition" between enterprises has gradually transformed into a "chain type" or even "network type" competition between industrial chains and value chains. Zhuoxing will continue to promote the research and development of packaging process technology, become an industry technology leader, and be an advanced technology contributor to enhance the competitiveness of the national display industry chain.