2010 fourth quarter Taiwan LED TV market share will reach 15%

By the end of 2010, LED backlight TV is expected to account for 15% of the market share of the LCD TV market in Taiwan, while in 2010 the annual market share of LED backlight TV will decline by.

According to preliminary estimates of the industry, compared with July, Taiwan LCD TV market in August has been a weak phenomenon, but there are 4-5 TV manufacturers LCD TV shipments are still more than 10000 units. According to industry sources, in August, the actual sales of the TV market is lower than expected, while the industry is expected in the fourth quarter will set off a price war. The source also said that in the fourth quarter, is expected to 42 inch LCD TV prices will fall to less than NT $20000 (US $636.46).

TV manufacturers pointed out that 5-6 month is the traditional off-season LCD TV market, and orders will generally increase in July, will decline slightly in August. August, Chi Mei (Chimei) and East yuan (Teco) LCD TV shipments of about 11000 units, while (Tatung), Panasonic (Panasonic) and SONY (Sony) LCD TV shipments of about each taiwan.

Market watchers predict that TV makers and retailers will set off a fierce price war in the upcoming fourth quarter. 32 inches, 37 inches and 42 inches CCFL LCD TV backlight LCD TV will be among the largest models of price cuts. In the fourth quarter, some TV manufacturers are expected to reduce the price of 42 inch LCD TV, reaching NT $19900. The price war is expected to be launched in October, and 42 inches and smaller size LCD TV prices are expected to decline. In the fourth quarter, due to the impact of seasonal promotions, compared with the third quarter, the overall sales of LCD TV is expected to increase, the growth rate will exceed 10%.

In the U.S. market, for example, the second quarter of 2010, the launch of the new LED LCD TV market will increase inventory, and to further reduce the price war TV manufacturers to clear the CCFL backlight TV inventory. Then there will be a quarter of the market will be LED backlight TV price situation. On the Taiwan market, the fourth quarter, is expected to promote the manufacturers will focus on CCFL backlight tv. LED backlight TV is also expected to launch promotional activities, but the spread of these two TV will continue to widen. By the end of 2010, it is expected that the price of 42 inch LED backlight TV will be more than NT $30000. During the first quarter of 2011, during the Spring Festival, LED backlight TV will launch price promotions.

2010, Taiwan LED backlight TV market share is expected to reach 7-8%, due to weak demand and inventory adjustments, will be lower than the beginning of this year is expected to 10%. Sources pointed out that by the end of the third quarter, most manufacturers only 1-2 mainstream size LED backlight LCD television, and first tier TV manufacturers such as LED backlight LCD TV SONY, Samsung and LG electronics occupy most of the market share.