3 major trends in the development of the lighting industry in the future (Figure)

Lighting industry after more than and 30 years of development, up to today, the public is still only a handful of well-known brands. This is of course with the property industry with low degree of industry attention, but the more important reason is that the vast majority of lighting business brand awareness is weak, they focus on the product and price competition, rather than brand and culture competition. Of course, there are also some enterprises want to do industry well-known brands, but not many tricks.

Development trend of lighting industry

Li Zhen believes that the domestic enterprises to do the brand, in addition to the need to understand how the brand operation, "operation" level, but also to grasp the development trend of the industry -- "". Competition in the future, is to grasp the trend rather than seize the opportunity of competition. The development trend of OPPLE, NVC, Mitsuo Aurora the industry well-known brands are foreseen and successful grasp of the industry.

Lighting enterprises future to make a difference in the brand and the market, the need to pay attention to the development of three industry trends:

Trend: market sinking

China market is two yuan Pyramid structure composed of urban population and rural population. All along, the total population of 20% of the urban population to occupy the main position of consumption. In the lighting market in Pyramid, the spire of the rich class basically by PHILPS, OSRAM and GE and other foreign brands in central Pyramid accumulation rule; domestic brands, such as OPPLE, NVC, Mitsuo Aurora, sun, Lonon and other brands; and the bottom of the Pyramid is filled with cheap, cheap, shoddy products, almost no brand at all.

With the rural population of the city and state support for the rural consumer market, mainly rural market of the two or three purchasing power gradually released. Farmers also have brand demand. With the rise of rural purchasing power, more and more consumers in the two or three market for lighting products from the past "cheap, can be used on the line" into the pursuit of brand and quality. The two or three class market population base, a large amount of demand, competition is relatively weak, which for some emerging brands or to enter a market without proper lighting enterprises, is undoubtedly a golden opportunity.

So for the backward brand, with a huge risk, greater investment costs and foreign brands and domestic brands to snatch the already intense competition in a market, rather than temporarily abandon the first-line market, from two or three or four or five to start the market, take the rural areas surrounding the city line. Home industry is full of friends in rural areas surrounded by a model of the market, and now all the friends of the home market has been firmly in the county at the foot of the firm, taken to the level and the pace of transfer of the provincial capital city.

Two trends: consumption upgrade

Consumption upgrade includes two aspects: one is the external government forces; two is the consumer demand for internal pull.

Lighting industry is a high energy consumption industry, resource consumption and waste greatly. In recent years, the government began to strengthen the guidance and support lighting enterprises to implement industrial upgrading. The 2010 countries will again subsidies to promote energy efficient lighting products 150 million deer, a huge piece of cake will be divided by 35 outstanding lighting enterprises. This is the country for third consecutive years of efficient lighting products subsidies, subsidies from the size and the number of successful enterprises, have hit a new high.

In addition to subsidies to promote efficient lighting products, along with the "ten city lights" project, the state and the application of LED lighting products support. Urban landscaping, road lighting and other municipal and infrastructure projects, keen to use LED lighting products, directly feed a large number of LED lighting manufacturers. Policy to convey the signal to the lighting industry is obvious, however, green and efficient will become the inevitable direction of the future development of the industry.

LED is changing Chinese lighting industry outlook. In addition to the increase of professional manufacturers, the traditional lighting companies have launched LED lighting products. What is more, the traditional lighting products have been transformed into LED products. Do not do it now, behind the beaten. Traditional lighting companies issued such a sigh.

With the improvement of living standards, consumer demand for lighting products from a single lighting needs to fashion, taste, sentiment, intelligence, environmental protection and quality upgrading. If enterprises want to get rid of the homogenization of product competition, we must strengthen the insight and Research on consumer demand. To meet the needs of consumers is the low level of marketing, the creation of consumer demand is a high level of marketing.

For lighting companies, the old leadership (government) support determines the corporate social resources; people (consumers) support determines the enterprise's market position. Therefore, how to seize the national demand for environmental protection and energy saving lighting products and consumers in the pursuit of fashion, taste and personalized needs, let the old couple with lighting will determine the speed and scale of enterprise development.

Consumption upgrade will be around the pattern of the future development of the lighting industry. OPPLE, the leading brand of domestic NVC if we seize this opportunity, will likely happen with PHILPS and OSRAM battle in the high-end market.

Three trends: mixed media communication

Many lighting companies very confused, why spokesmen, CCTV ads, but the market effect is in general? This is because they do not grasp the dynamic characteristics of the communication environment.

Since the birth of since the Internet's entire media environment has undergone changes in turn the world upside down,.