CEO: Landes Vance and Linsen seamless docking, will increase the proportion of future lighting

The day before, Dr. Landes CEO (Jacob Tarn) Vance Tan Changlin accepted the media interview in an interview with LUX, he introduces the development status of Landes Vance at present and the future direction of development. The following interview (translation some excerpts):

"Two years ago, Lund Vance was considered a traditional light source company", "today, we are a comprehensive innovative lighting company. In addition, we are doing for intelligent lighting and lighting."

"On Landes Vance's vision for the future, everyone can read. We will continue to strengthen our product portfolio, which is more comprehensive. In addition, we have a clear picture of the technology and product roadmap."

"Although we just two years old now, but we have a long history of the company", "a long history that has a very high level of technology. Landes Vance has Germany's "descent", and asia."

"Dr. CEO Tan Changlin Vance Landes (source: LUX)

The five pillars of Lund Vance "strategy"

Simply speaking, the strategy is very competitive dominant products and high quality, the price of combine. The former OSRAM inherited the traditional project, the latter is seamless docking with the rawlinson.

This strategy has five pillars". The first is the design concept that Landes Vance "high-end" minimalist lamps. "This is our DNA factor in germany".

Second is the energy efficiency. He hopes to become the market Landes Vance energy efficiency leader, and the LED lamp 200 lm/W as an example.

Third is a high quality, more specifically, long service life. For example, the vast majority of products are the standard five year warranty. For some products, such as high ceiling lamps, there will be a 10 year warranty.

The fourth is light quality. "This is because the key elements of lighting." He cited the A lamp CRI 97 here. "In the past, in order to high color value, at the expense of efficiency. But this is not the case."

He again promised to "stand in the forefront of the competition, to provide high color to the" standard price ".

The fifth is a combination of functionality and networking. For example, Landes Vance demonstrate the industry's first smart incandescent lamp and high roof system using Casambi, with Bluetooth function.

The seamless relationship with Rawlinson

Reduce the price of the key is to make full use of the advantages of seamless and Rawlinson, and reduce the number of Lund Vance's own products.

He called for "Vance Landes Linsen strategic investors and component suppliers".

"We belong to two different properties. M.L.S. is mainly LED packaging factory, and we are the global lighting company".

He said Landes Vance and give full play to this advantage. "We provide Linsen main cost advantage". However, he stressed that the company is from various suppliers and procurement will be equally.

The rapid development of filament lamp, lamp will increase the proportion of the future

Dr. Tan Changlin believes that the halogen lamp will not completely disappear from the market, but is estimated to be less than 10% in 2025. With the decline of the halogen lamp market, Landes million will be closed or the integration of traditional manufacturing light source factory.

But he said that in Europe and the United States will retain some manufacturing capabilities, to directly supply and guarantee the local production of high-end products.

In the past few years, the development of Landes Vance benefit from filament lamps. Dr Tan Changlin said: "you go to the United States, almost every Starbucks with classic filament lamp or incandescent lamp."

This part of the market is still booming. He said, in the past two years, filament lamp showing a "hockey stick" type of growth, has doubled every year. Dr. Tan Changlin said that Lund Vance is the market leader, is the first company to launch a smart filament lamp company.

However, the lamp is the real growth point. From the beginning, Landes Vance is the European lighting industry in the top ten. Dr. Tan Changlin hopes that next year, a substantial increase in the company's lighting ratio.

"We hope that in three years to enter the top five". (Editor: LED James)

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