Color TV enterprises to seize the LED Market

Fujian News Network: the quality of statistical data, the LED backlight LCD TV third quarter retail 827 thousand units, penetration rate reached 20%, the Mid Autumn Festival, National Day period, the market penetration rate was as high as 42%.

In the domestic brands, LED backlight LCD TV was especially obvious. During the two sessions, Hisense, SKYWORTH LED TV penetration has exceeded 50%, Haier, Konka, Changhong more than 40%, domestic brands with a share of the leading LED market.

Most companies did not expect the LED era will come so quickly.

Due to the stimulation of home appliances to the countryside and other policies, last year, CCFL backlight LCD TV market is also a boom. At the end of last year, most of the manufacturers are still hoarding CCFL backlight products, there is no doubt that they have made a wrong judgment. On the one hand, this year, LED backlight technology is rapidly maturing, the upper reaches of the panel prices fell rapidly, resulting in CCFL backlit LCD panel prices also fell; on the other hand, the market did not imagine the hot, business inventories increased, resulting in a large number of losing.

After the third quarter of the old TV inventory, LED products will become the focus of domestic brands in the fourth quarter sales.

LED TV growth than expected

Low price strategy to seize the market

November is the traditional decoration season, but also the peak season for color TV sales. In the first half of the stock market and other errors caused by the loss of judgment, the majority of domestic color TV companies want to seize the rest of the year, fight a war.

Meanwhile, the latest data show that LED backlight TV accounted for 50% of the majority of brand sales. In other words, the majority of enterprises to complete the transformation from the old CCFL backlight to LED backlight.

The | consumer magazine Shen Hui

We hope that the future of LED products is the main source of profit in the domestic market, fully grasp the transformation of LCD to LED. TCL relevant responsible person said.

Not only is a TCL, Konka stakeholders also said that the group since March this year, the main push LED products, and now is to complete the smooth transition from CCFL to LED.

"After two rounds of the industry reshuffle, the domestic color TV industry has come to the crossroads, only the correct strategy of enterprises can become the color TV industry 'New Year' winner gold 10. Yang Dongwen, vice president of SKYWORTH group, said.

Data show that in the third quarter, the domestic brand LED backlight TV has occupied more than 55% of the total share of new LCD tv.

At present, the difference between the price of LED TV and CCFL LCD TV is about 1000 yuan, but the thickness and brightness of the screen are much better. Store TV sales staff said that the higher the price so that the majority of consumers choose LED products.

After the introduction of new products, mainly rely on low-cost business strategy, LED sales can grow so fast. Insiders told reporters that the brand before and after several times to do a number of low price promotions, sales played a significant role in promoting.

At the same time, the market generally believes that the upcoming flat-panel TV energy efficiency limit and energy efficiency rating will stimulate sales of LED tv. The industry is expected in the fourth quarter of this year, LED LCD TV prices will continue to decline, and the decline will reach two times the decline in LCD TV CCFL, which will continue to stimulate market growth.