Domestic LED survival of the main base of low-end market competition

Abstract: the Pearl River Delta as the main production base of LED, the disadvantages of dragons and fishes jumbled together has been criticized by the industry, low production capacity, low technology content is the most fatal weakness of small and medium enterprises. Nevertheless, the Pearl River Delta is still the birthplace of China's LED industry, its action represents the development trend and direction of China's LED industry.

Pearl River Delta as the main base for the production of LED, the disadvantages of cohabitation has been criticized by the industry, low production strength, low technology content is the Achilles heel of most small and medium enterprises. Nevertheless, the Pearl River Delta is still the birthplace of China's LED industry, its action represents the development trend and direction of China's LED industry. The past two years, we are also pleased to see some changes: more and more LED companies on the market, looking for a suitable channel for their products, the advantages of difference on market competition gradually; to strengthen their own brand awareness and culture; attach importance to regional overall environment, to standardize the market competition order.

Zhongshan LED - low end, quantitative application workshop model

Zhongshan LED finished products about 500 companies, mainly in the application of the main. Its products are mainly concentrated in the field of civil and landscape lighting. Production of raw materials such as beads, probably around 30, Zhongshan enterprises due to the involvement of LED late, technical content is not high, low entry barriers, the homogenization of serious, also make the market more chaotic, low-end competition.

Zhongshan Ancient Town as the representative of the LED market can be used simply "disorderly and poor" to describe the main problems are as follows: 1, market disorder, single product, from the point of view of shape design, there is the problem of monotonous. 2, the light source used indiscriminately in domestic, Taiwan, Europe and the United States, Japan, South Korea... Have, with the most common 1W white, with prices ranging from ten yuan to two or three yuan, and these factors also determines the amount of light source, light, life and so on. 3, heat dissipation problems: Zhongshan Ancient Town most manufacturers simply draw characteristics of traditional lighting, not a very good understanding of LED as the electrical characteristics of semiconductor, mechanically, reducing the cost of materials, which is one of the reasons leading to the short life of LED. 4, the abuse of power: from the perspective of professional power, few do well, of course, may be the region's R & D strength is not too strong, causing the LED driver for safety but chaos, but EMC, but what will do, as long as the light can be 5, no standard, basic! Is full of copycat goods, is a factory in figure LED lamps, but there are a considerable part of doing export! 6, called CCC, FCC, CE certification is basically when the pull tiger banner, nine out of ten is false. Zhongshan Ancient Town market rectification is imperative.

Shenzhen LED - the so-called high quality and high price products

Shenzhen is one of the earliest LED industries in china. Back in 1997 or so, a number of manufacturers in Shenzhen to see the benefits of LED products, many foreign trade companies will also be part of the LED products, especially light-emitting diodes to manufacturers in Shenzhen. Today, although the manufacturers of products manufactured in Shenzhen has increased every year, but in the eyes of dealers and consumers in foreign brands or the dominant position in the eyes of LED. Shenzhen engaged in LED technology and product research, development, production and application of about more than 2 thousand companies, most of them belong to the field of LED packaging and application technology. LED engaged in high-tech enterprises have 97, accounting for about 2835 of the high-tech enterprises in Shenzhen, 3.5%. Shenzhen related enterprises, is the only one chip production, the production of the most important semiconductor materials, phosphor production enterprises are not a. Whether it is technology, process, equipment, key raw materials are required to introduce.

All along, Shenzhen LED enterprises have some problems: 1, has been focused on foreign trade, do not pay attention to the domestic market, resulting in low visibility of enterprises; 2, the lack of core technology. The real core technology is still in the hands of the international giants of the lamp; 3, do not focus on the retail market. Almost all of the LED manufacturers know that the retail market is a great mine, but there was no way to development; 4, Shenzhen LED manufacturers do not pay attention to self promotion, which caused the circulation in the domestic market, the brand image. 5, Shenzhen LED new factory in order to survive into the copycat mobile phone mode, even less than the cost of fighting the market, greatly damage the image of "Shenzhen" brand. Therefore, as the leading products in the future, Shenzhen is eager to call the LED leader.

LED Nova - Jiangmen, Foshan, Zhuhai surrounding cities are rising

Production enterprises LED Jiangmen, Zhuhai, Foshan, Shenzhen and Zhongshan, relatively speaking, the number is less, with the national "ten city lights" in Shanghai, World Expo by LED lamps, LED is widely used in various fields. LED companies in Jiangmen, Foshan, Zhuhai and other places have sprung up, is faltering rise. Heshan silver rain Chinese leading enterprises in the leading position, Foshan nationstar also established enterprises, but the LED needs an infusion of new blood, need a group to lead or if the bright younger generation, previous mode of operation, Shenzhen is always the export base, no brand reputation at all, Zhongshan is always the copycat type workshop technical content low, this will only lead to foreign giants, such as PHILPS, OSRAM to enter the market to grab a slice of China. Jiangmen has been committed to build LED industrial base, in recent years, the government has come up with a lot of money money, policies to drum