National Day Golden Week 7 days, has become a good time Beijing appliance stores put "price". Yesterday, Suning Appliance Fan Zhijun, director of North China, said, in preparation for the golden week, Suning has spent 1 billion yuan to buy huge sums of money, the market will want to force the overall price of home appliances dropped by 15%. While Suning with "ammunition" to make a big fight at the same time, the United States, and have also said it will use more firepower to form the price advantage, the average decline is expected to more than 20%.
42 inches plasma fell below $5000
Suning never evaded the price." Fan Zhijun said that during the golden week, 32 inch LCD TV will be below 6000 yuan, 37 Inch LCD TV will be reduced to 8000 yuan, while the price is still a 51 million 42 inch plasma TV, it will mark the first time exceeded 5 thousand yuan.
And shortly after the announcement of the national day of Suning high-profile strategy, large and medium appliances also announced that the entire category of its products will be the average price of 42% - 47%, 42 inch plasma, the lowest price of 37 inches LCD can also dip to $5000.
Industry experts said that the home appliance stores for these special offer low price stocking machine only dozens of Taiwan, so "super low" is only an individual phenomenon, this year's National Day golden week, LCD TV average decline should be 20%, and the average decline in plasma will only in the left and right 10%.
The boss appliances eleven busy speeding"
But also in the home appliance stores busy "stalking" price, preparing for the "eleven" golden week at the same time, as the home appliance stores all kinds of promotional activities to support the party, upstream of household electrical appliance enterprises executives have embarked on the promotion.
"The chairman of the board of directors of SKYWORTH Wang Dianfu, Changhong chairman Zhao Yong will personally big signings, signings at least 70% of the price of the electric appliance." Dazhong Electric Appliance Guang Xuan Department Manager said. Coincidentally, a series of activities in the national day of Suning, Zhao Yong and Wang Dianfu is also the protagonist".
A home appliance manufacturers executives said, because the supermarkets are requiring manufacturers of promotional activities in both the "maximum intensity", in which do not offend "ideas, such as a boss only manufacturers Ganchang deal, to seek a balance.
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