Product Maintenance

Foreign brands to low-cost CCFL backlight TV against domestic LED TV

Some appliance stores I visited in the capital, the market most domestic brands LCD TV is only one or two, basically LED TV in the world; the joint venture brand has a variety of LCD TV, are doing special offer. Joint venture brands are generally used to promote a number of important festivals, and the emergence of domestic brands and the price is almost the same situation.

To Samsung, SHARP, SONY, although the joint venture brands in recent years with the first half of the price war to seize a lot of market share, the joint venture is mainly ultra low-cost LCD to grab the market, and then to the high price of LED, the new 3D product to Bo profit, therefore, the LED market in China, there is still a lot of brand products the price advantage and product advantage. An industry source said so.

"Average price of LED TV has been close to the joint venture brand traditional LCD TV," executive Ovid consulting company deputy general manager Wen Jianping told reporters, SKYWORTH LED TV joint venture an ordinary LCD prices was less than 10%, the higher the price advantage is obviously. "The same price, consumers will choose a joint venture LCD, or more slim, quality superior to the LED TV? "

Compared to traditional LCD LCD TV, LED TV, but its color refresh rate, contrast and other than the traditional LCD LCD has obvious advantages. With the price gap between the two sides continue to shrink, LED TV will be quickly placed on the popularity of every household for granted.

A domestic brand shopping guide said, LCD TV will gradually withdraw from the market.

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