Product Maintenance

Four regions of the world's third eyes to see the domestic and international LED lighting industry

With the global energy shortage, the surface temperature rising, energy saving and environmental protection consciousness gradually strengthen the human, has the concept of energy saving and environmental protection of LED industry is flourishing, in the whole world shine, so the LED industry seems to have become the world lighting industry to revitalize the Savior, in Europe and the United States government in all the earth the financial crisis seems to be confused to find a good way to improve the employment rate of the industry, the earth is China national celebration, that finally found the overtaking, a good opportunity for world-class science and technology, science and technology, all lighting industry are busy calls for government funding, subsidies, support the LED industry, not hate one night the LED lighting to replace any corner of the world, immediately lower global temperatures twice, especially in the various industries Chinese henbuneng all in LED Lighting industry to the so-called 500 billion or even $1 trillion of big cake". But is this really the case? LED lighting technology we have reached overnight to replace all light levels? Let's take a closer look at the industry world level and domestic level in the end is what?

First, Europe

Market: due to environmental protection and energy-saving awareness of the Europeans is relatively mature, the use of environmentally friendly products to accept a higher degree, the relevant laws of incandescent lamp and the EU first proposed the application has been implemented, governments in energy-saving lamps and LED lights have launched a subsidy program (subsidies amounted to the price of the product, so the 30%~55%) in the world, the European market popularization rate of application in LED lighting is higher, at present in some major European countries supermarkets have started LED bulb and lamp products have a large volume of sales of less than 10W, the European lighting giant PHILPS and OSRAM has been in the 2010 Frankfurt lighting exhibition scale unveiled its application products series, and started the construction of marketing channels and promotion.

Technology: because the EU countries in the formulation of standards often because of different interests and different starting points, causing a lot of rules and regulations promulgated very slow, the current European market access standards and related technical threshold is relatively loose, CE in solid state light source (SSL) amendment bill to the current technology is still largely required by some technical tradition light, not big changes.

Business: as a traditional European lighting giant PHILPS and OSRAM have invested heavily in research in 2000 before the LED Lighting Technology Foundation began, in which OSRAM phosphor for white LED has a leading edge, but OSRAM in recent years has been sold in the market in the sale of Indonesia white light source package, in general lighting in the field of product promotion and promotion of species rarely, mainly concentrated in the lamp module and lamp indoor ball; powerful advantage of PHILPS with its capital, in the application domain of LED first acquisition of the U.S. company Lumileds and other technical advantages of the program for the company, in the core technology and patents in the mainland market Chinese mining and looking for high quality foundry enterprises to help him do OEM production, and extremely stringent standards and huge orders as bait to maximum pressure Profit of contracted foundry enterprise.

Analysis: PHILPS and OSRAM offbeat in the field of LED lighting promotion will be in 2012 to focus on the European market, the two wolves in 2012 after the China, OEM companies seek to enter the Asian market, the use of Chinese technology in the field of application of accumulated experience for them to earn huge profits.

Two, the Americas

Market: due to the financial crisis, Americans began to pick up over the expenses for the calculator, LED lighting products prices higher than the traditional lighting of the reality has always been generous America some hesitation and see, so in all major markets and supermarkets do not see the LED lighting application products shelves and large-scale promotion, occasionally can see sporadic just some low voltage flashlight and Nightlight products. Technology: Americans are very strict in terms of market access, in addition to energy star standards, according to the draft UL standard solid-state light sources are gradually introduced in the formulation and, accompanied by other access standards are formulated and negotiated, although the application of LED products in Europe and the United States do chip fudge fast, big swoop the world market momentum, but due to the high cost of UL certification and tedious, LED solid state lighting market really started in the North American market estimates will be after 2012.

A group of enterprises: the core technology of LED chip production enterprises in the United States, CREE, Lumileds, bridgELux and other companies led by seize the LED chip does not stop in the world suddenly LED technology has completely replaced the traditional lighting, world factory - China, please start the application product development and production, we need the U.S. market for your products on the one hand, they are up more than 70% of the profit rate of traction in the middle and lower reaches of application of enterprise purchase a large number of them, on the other hand, the lead organization associations or alliance to develop even they are not up to the technical standard, the China production enterprises as the experimental field and their immature technology.

Offbeat analysis: Americans technology in the field of LED is the second, but American business promotion means is world class, from CREE to Nakamura Shuji from Japan to the United States will be able to see that Americans digging, like a hungry tiger, after the production of LED

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