General development of LED lighting industry

First, the lack of leading enterprises

Energy-saving environmental protection as the theme of the LED industry, LED lighting enterprises can be said to flood, a new technological breakthrough, investment LED technology lighting enterprises such as bamboo shoots after a spring rain, blossom everywhere. According to statistics, the annual output value of China's LED industry has more than 140 enterprises. So many brands, but the lack of leading enterprises.

From the market perspective, China LED enterprise has the following characteristics:

LED lighting industry is developing rapidly. 2010 LED lighting has begun to ferment, compared with the market demand increased in 2009, so LED packaging, LED display companies have also entered the field of LED lighting. At present, only a small number of LED packaging companies in the Chinese market, most of the packaging enterprises have begun to develop and produce LED lighting products. LED applications in the enterprise boundaries have become increasingly blurred, the enterprise LED product line is getting longer. Although the level of technology compared with previous years, LED product technology has been greatly improved, but the majority of enterprises to ease the pressure on the market price. LED companies began to increase R & D investment, the development of high technology, high value-added, intelligent products. At the end of the package and application, some of the products of individual companies have been able to compete with international LED manufacturers. Even so, but the overall low profit LED chip companies. LED chip companies are currently on a large investment, but in 2009 the LED chip industry sales of only about 2000000000 yuan, and most of the LED chip companies for negative profit or no profit. LED chip enterprises reached 2009 by the end of 62, with the LED chip companies and the introduction of large-scale investment in Taiwan and other places of technology, is expected in the next few years, China's LED chip will have a very big development.

Export occupies an important position, the weak domestic market, especially in the Pearl River Delta region LED enterprises, many enterprises accounted for more than 50% of the proportion of exports. The main reason is that LED product prices are still relatively high compared to Chinese consumers, China's LED application product sales are mainly concentrated in commercial lighting and municipal engineering, the average consumer acceptance is still at a low level. LED mergers between enterprises rarely. At present, there are few LED companies in the market, LED market is still immature and full competition, most enterprises can find their own living space. However, compared with the LED industry to enter and exit a lot of companies.

Lag two, brand building

Indubitability, the brand is the enterprise to overcome the crisis through the steel armor, therefore, to enhance the lighting industry in the face of the crisis of the anti risk ability, must be in brand development efforts, to create a distinctive brand development road.

Implementation of multi brand strategy, many enterprises that implement, in the process of multi brand, multi brand sales and market is completely separate, but the development of production and organization management it is resource sharing, which will optimize the resources, make the enterprise can make full use of resources. With different positioning of the product to fight for a larger market, the lighting industry segments of the cake, so as to improve the market share. Not only to expand the influence of the enterprise in the industry, for the enterprise is to maximize the interests of.