According to the announcement, the newly established advertising company has a registered capital of 10 million yuan and a total investment of 22.5293 million yuan, of which Guangri Co., Ltd. contributes 40% and Guangdong Zhongcheng Venture Investment Co., Ltd. contributes 60%.
Zhongcheng Guangri plans to establish an advertising playback platform by leasing elevator media system equipment. The biggest advantage of Guangri Co., Ltd.'s establishment of an advertising company to join the elevator media field is the huge inventory of elevator resources accumulated by the company, as well as its elevator system integration and remote media push capabilities, which will subvert the original elevator media operation model.
The company stated that Zhongcheng Venture Capital has rich operating experience and market resources in media promotion. Through complementary advantages and strong combination, it will develop the domestic elevator media and other media advertising market, making it a new profit growth point for the company.
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