How to determine the structural design of the lighting market and create atmosphere

Look at a lot of places in the country engaged in the lighting market, which is beneficial to the development of the industry, but there are many objective reality should also face up to. Lighting market is increasing year by year is not false, but compared to household appliances, furniture, Home Furnishing mature industries, these new lighting stores may have certain advantages in infrastructure, scale, but in the management and planning is still relatively old-fashioned, even from behind. It is not enough to have a light jacket, as a professional business center to buy and sell, not only need to store operations.

Although in recent years, the real estate industry has been affected by monetary tightening and housing prices and other policies, there are different degrees of decline, but also limited to residential real estate, commercial real estate is still maintained a strong momentum of growth.

With the accelerated process of urbanization, consumer demand for lighting products is also growing, these are the key to the birth of the country's lighting market has increased year by year. Look at a lot of places in the country engaged in the lighting market, which is beneficial to the development of the industry, but there are many objective reality should also face up to.

Lighting market is increasing year by year is not false, but compared to household appliances, furniture, Home Furnishing mature industries, these new lighting stores may have certain advantages in infrastructure, scale, but in the management and planning is still relatively old-fashioned, even from behind.

It is not enough to have a coat of light, as a professional business center to buy and sell, not only need to store operations management professional, but also need to know more about the functional characteristics of lighting products, decorative, etc.. Some of the old lighting market is more than some of the previous old factory buildings, old buildings converted into, their appearance, the shape of the old, backward infrastructure.

For example, parking spaces are inadequate, when the rain around the store, such as water, etc., and the layout of the interior layout is also unreasonable to consumers shopping brings a lot of time, physical exertion. These lamps even face the risk of urban renewal or removal of the market, it is difficult to form a sustainable development, which makes businesses and owners are more unstable situation.

For the domestic lighting market, in my opinion, there are two forms, one is like the "farmers market" similar to the wholesale centre in the farmers market is probably the difference between selling potatoes, vegetables and meat, lighting market is selling lamps only; two is like shopping malls, go brand route, since it is like shopping malls like the professional market, it certainly cannot do without the structural design and create a good atmosphere.

In recent years, many domestic city center, five star or five-star lighting market market more and more, behind the prosperity, there are also some lamps market because of various reasons for the poor, even dismal.

These large-scale professional lighting market of tens of millions, or even billions of investment, to spend so much money on this, that the investor's determination and efforts, but to spend so much money with just a grass table team to operate, it is certainly wasting money, big loss.

As a large commercial center, you need to make sure the prospective design in planning and construction, such as shops, hollow structure planning, brand choice, category selection, positioning, do these, can at least ensure there is a clear direction of the trading center in operation.

Otherwise, it is a state of confusion. When we look at a lot of cases of the failure of the operation of the lighting market, we can find that they are more or less to make their own mistakes, or to pay a heavy price for myopia.

Business center generally pay more attention to the sense of space, at the same time the product display, but also need to make customers feel comfortable purchasing and consumption. In modern commercial society, business behavior is not only reflected in the relationship between buying and selling, but also emotional, atmosphere, convenience, comfort and many other factors.

So the modern business center of the hollow and the structure design is very exquisite, in other words, if customers feel depressed in the business center at the time of purchase, such as visual space, the maze is not open, compact structure design, can make the customer feel uncomfortable, people in the atmosphere are not comfortable, let alone what business behavior the.

There are several large lighting market, hardware and software are good, but also very high-end, lots are also good, but it is not inviting investment, attracting businesses, less than a few months have moved away from the merchant.

As investors are confused, but later found that multi understand the crux of the problem, the original investor to engage in some shops, a lot of rent, the hollow compression, which makes the whole store like a maze, the The loss outweighs the gain. There is a shop in order to save more than an escalator, so that businesses and customers is not convenient.

In the art of the argument that there is too much on the less harmonious, white space can give people more imagination and tension.

Large commercial center is also the same reason, the structure of the building belongs to the scope of space art, hollow is blank, is to open and create a beautiful space, people comfortable and comfortable, people are comfortable with what other things to say.

The atmosphere is to create a combination of the characteristics of the business center, supplemented by a number of supporting the soft environment, so that the whole store more clever and dynamic.

The atmosphere is not only the owner of the thing, it is need to build more owners in the internal environment of lighting market at the same time, selection of brands, businesses, shops and other guidance, the decoration is reasonable, and can be combined with the whole store atmosphere, which complement each other to create an atmosphere, can achieve win-win business.

In the current residential real estate under the constraints of policy control, there will be more investors to invest in the lighting market, more lighting market will be presented in front of us.

Although the lighting industry is not very mature industry, but its rapid development momentum will remain.

Along with this several years of competition and development, store operators brand awareness gradually clear up, but compared to department stores, appliance stores management as well as the gap between the more absorbed and if you build, will form a very strong increase in space.

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