India consumer survey: nearly half of the rate of use of LED brand is still the preferred.

According to the India Eletimes website reported, Century LED conducted a consumer survey in the four city of India, Calcutta, Mumbai, Delhi and Bangalore, to understand the consumer preferences and decorative space lighting way to buy, and consumer spending.

The survey questionnaire of 150 consumers, mostly between 25 to 35 years old young people, accounting for 68.6%, followed by the age of 36 years old to 45 years old and 46 years old to 55 years old group, accounted for 16% and 9.6%, and finally 55 years, accounted for only 5.8%. Consumers are randomly selected, regardless of gender, age and socioeconomic status.

The main results of the survey:

Among these respondents, 49.7% of people will LED as the lighting mode in the home or office, 46.2% people use CFL bulbs (compact fluorescent lamp), the remaining 5.1% and 1.9% people respectively using fluorescent lamp and incandescent lamp bulb, probably because of low prices or they don't understand. At the beginning of the survey also found that 7.3% of the participants did not know their home / office lighting type. This suggests that these people need to improve understanding of the lighting industry.

Among these respondents, 35.7% of people are buying their own lights. Sometimes, buy a lamp is father to make a decision, accounted for 49.7%, the rest is the husband to make a decision, accounted for 5.1%, the ratio of women to buy Lamps accounted for 9.5%.

When asked about the efficiency of light, 82.2% mentioned LED bulb. The remaining 15.3% and 2.5% people respectively that energy-saving lamp and fluorescent lamp is the most energy-efficient. Therefore, it can be observed that these respondents were aware of the incandescent light bulb does not belong to the field of energy conservation areas.

According to the survey, about 40.7% of the respondents will according to the energy consumption to buy lamps. Another consideration is the parameters of the life of the bulb. About 15.9% people will examine the life of the bulb when buying, 10.8% will check the bulb color to buy, to choose warm or cold light. The addition of 16% and 10.8% according to the brightness and the purchase price of light. Only 4.5% of people love using a specific brand label. In addition, 3% of the people in the choice of the bulb integrated the above factors.

About the brightness of the bulb, the bulb in the purchase, 53.5% people power, 23.6% watch lumens, 16.6% of people do not see, listen to the views of the store, 6.4% people can buy with the existing lighting brightness similar.

When asked about the brand preference, 61.1% of people choose Phillips LED Syska LED, 29.3% people, 1.9% of people choose to Bajaj LED, the remaining choice of other brands.

Among these respondents, 48.4% ready to use LED lighting lighting system to replace the old, 10.2% do not care type lamp, 41.4% consider the future use of LED lighting solutions. (Editor: LED James)

LED more information, please click on the LED network or the WeChat public account (cnledw2013).