Industry pains surviving LED export frequent credit crisis

But recently, there are too many product quality problems, eventually he had to eBay (the world's largest C2C e-commerce site) on the purchase of a well-known international brands of a LED bulb. JokePhafuli procurement experience, in fact, is a microcosm of the credibility of China's LED application product exports suffered a crisis. In mid February, a local Russian media reported that more than 2/3 of Europe's energy-saving lamps from china.

I will no longer purchase LED related products from china. "One from South Africa's LED JokePhafuli in the Skype Lighting Procurement and Engineering" LED "talk to reporters, he thought Chinese from cheap imports of LED products should be of great profit, this also specially reduces the product selection criteria. Site articles are from the network.

But recently, there are too many product quality problems, eventually he had to eBay (the world's largest C2C e-commerce site) on the purchase of a well-known international brands of a LED bulb.

JokePhafuli procurement experience, in fact, is a microcosm of the credibility of China's LED application product exports suffered a crisis. Copyright Disclaimer: the information provided by this site, if you need more detailed information, please contact our customer service.

In mid February, the Russian local media reported that more than 2/3 of the European energy-saving lamps from Chinese imports, currently China manufacturing and LED fluorescent energy-saving lamp products in Russia has accounted for 60% market share.

But the Russian OPTOGAN company president Lev said, China made LED energy-saving lamp products, the biggest problem is the poor quality, does not comply with the relevant technical standards and requirements of environmental protection, the service life is low and easy to cause harm to the human body. Copyright statement: this site articles are from the network, if there is infringement, please contact the station staff, we immediately removed after receiving, thank you!.

Lev stressed that China some little-known companies with no sales performance and visibility, but it is keen to persuade the local government to participate in national and regional government procurement, resulting into the Russian market China "fish products". Special note: this site reproduced all the comments do not represent the views of this site, such as the need for related products, please contact the site, the copyright belongs to the original author.

Most of the overseas buyers are holding "which is cheap to buy," the purpose of the procurement, and LED lighting manufacturers in order to win orders, but also have to purchase cheap devices to maintain a meager profit.

A domestic LED export manufacturers overseas market manager told reporters, in order to export to Russia's 8WLED fluorescent lamp as an example, the domestic manufacturers offer about $17 (about 110 yuan), the terminal retail price of an international brand of the same type products in the U.S. market for $75 (about 487 yuan). SEO sunflower collection of invincible pseudo original software is the only way to deal with pseudo.

In fact, 'low quality' is the main reason for the lack of many domestic small and medium LED lighting manufacturers lack of core technology research and development and product design, but also facing intellectual property issues.

"The vice president of the Zhongshan semiconductor lighting industry association Zhang Liqiang describes the current status of the market to reporters, once a new product sells well, will soon be copied, which also led to the rapid decline in the profits of products, LED lighting products newly developed rapidly into a low price way.

"The market of 3WLED bulbs from 15 yuan to 75 yuan, a 1W lamp 0 from 7 yuan to 6 yuan. An important reason "domestic LED lighting is the lack of standard LED lighting products export chaos.

"International market access and marketing expert Nie Pengxiang said, Shenzhen many LED lighting manufacturers often encounter overseas market returns, but the main reason is the return of the lamp light is serious, the driving power does not conform to the international standard IEC.

SMEs do not have the ability to fight for high-end markets in Europe and the United States, because Europe and the United States buyers tend to put forward a variety of certification requirements before the order, and some certification is often expensive.

The overseas market manager, told reporters that at present, a LED lighting products UL certification price of 8-15 million.

Enterprises can not determine whether their products can successfully passed certification, but also worried that if the customer does not spend money in order to verify.

"Some manufacturers of LED lighting products through the European CE certification, CE has more than and 100 terms. Some companies may only do 20-30.

"Nie Pengxiang told reporters that if we have similar energy star standards for integral LED lamps indicator light efficiency, luminous flux, luminous intensity, color temperature, color and so on are strictly limited, so the market will not pass.

Therefore, the market access threshold is low, the product does not have the requirements of quality certification and other emerging market has become a producer and buyer of the gold rush".

At the same time, many overseas buyers are not professional buyers. In order to find a cheap source of supply, many will choose not even ISO certification manufacturers. The middleman in order to make a profit, but also some of the manufacturers of the acquiescence of speculation, but once the problem, they put all the responsibility to the manufacturers side.

Shenzhen Fuji Yang Yijiang, chairman of Xinhua also said.

"If all the buyers are able to follow the requirements and procedures of the international manufacturers, the products will not be a problem.

OSRAM has been doing foundry Yang Yijiang told reporters that the international professional buyers who will cooperate with the third party certification body in order to inspect the plant before the next single will be photographed for all the process to confirm.

In addition, after the two sides signed the contract, the buyer will also track the production, supervision and feeding, strict control of the entire process, so as to ensure that each program in accordance with the requirements of the contract.

In addition, the latter part of the production, these buyers will also sample the product, and sent to the designated testing agency certification.

Topec electronics technical director Fu Liming told reporters that the export enterprises from PI (sample invoice) to PO (official order) the process will make every effort to strive for, so that when the sample is higher than the negotiation specifications of a cargo, became B shipment time.

Even the detection of products through the certification, does not mean that the production of products is strictly in accordance with the quality of certification to do. "This is a contract agreement between the manufacturer and the purchaser, each trade is different, we can not be supervised one by one, mainly rely on the credibility of the manufacturers and procurement expertise.

Shenzhen entry exit inspection and Quarantine Bureau official said, for the detection of LED lamps, they are also basically in accordance with the standard test of energy-saving lamps, coupled with LED thermal performance test.

But they do not have to accelerate the aging of LED lamps and life testing, but also did not sample shipments of bulk products. The inspection and Quarantine Bureau said that the entry-exit inspection and Quarantine Association is preparing a list of Chinese manufacturers reputation, may be introduced next year, hoping to export enterprises will form a certain binding force.

"I'm really worried that China's exports of LED lighting products will repeat the" Wenzhou effect "of that year. "General manager of intercontinental Shenzhen photoelectric Co. Li Yong expressed his fears. The Wenzhou leather shoes were exported to foreign markets at a very low price. We call this "leather shoe week", because wearing a week shoes is broken.

This chain effect brought about by the adverse consequences of many products produced in Wenzhou has not turned over. Fu Liming believes that should be called on enterprises to strengthen self-discipline, which is a measure of the maturity of the enterprise scale, the industry should be the social responsibility of each enterprise. Enterprises should comply with international trade norms on the basis of self-discipline, thereby reducing trade friction. LED industry is still in the initial growth of the market, the price war has become the industry has become an orderly development of the deadly killer.

The low price competition strategy of many enterprises is tantamount to killing each other, forming a negative situation of "the increase of export quantity, the decline of economic benefits and the frequent credit crisis". This becomes a barrier to China's LED products to the international market after the patent barrier.

While selecting the target market positioning, export enterprises should also develop multi market. Take the market diversification strategy, to enhance the quality of products, improve the level of technology will have a positive effect. Nie Pengxiang said.

As for the manufacturers how to choose two-way buyers, Xiamen photoelectric association secretary general Ma Chengbai believes that domestic export manufacturers need to guide the rational choice of customers, advocate a reasonable price strategy. Because communication between buyers and customers is very important, it is also a process of value communication.