LCD TV is about to face the great escape LED play the leading role

Mid Autumn Festival, the national day of the two connected, so that this year there has been a rare big holiday, home appliance sales will also appear this year, the biggest blowout, flat-panel TV is the main battlefield of home appliance sales promotion war. I see in the appliance store today, flat-panel TV regional major brand counters have been finished, the most notable feature is the LED TV has become the absolute subject, some brands of LED TV sample ratio even as high as 70%, while the LCD TV is placed in the corner. LED TV will replace the LCD during the second quarter of the industry insiders affirmed the author's inference. Due to the energy efficiency ratio of flat-panel TVs will be introduced, LED TV production capacity continues to expand, as well as the gradual decline in prices and other reasons, so that LED TV has become a protagonist of the dual. On the other hand, LCD TV as soon as the elimination of the product, to clean up the inventory and the inevitable price cuts.

Energy efficiency ratio

LCD TV is facing delisting

And refrigerators, air conditioning, flat-panel TVs will also be affixed to energy efficiency logo, which led to the LCD TV into the impasse fuse. It is understood that the introduction of the new flat-panel TV energy efficiency limit and energy efficiency rating will be implemented from December 1st this year, when the standard TV will not be faced with mandatory delisting situation.

The day before the release of the TV flat-panel TV energy efficiency rating of energy efficiency standards will be divided into three levels, one level of products for the target value, equivalent to the highest level of the current energy saving of similar products in the market; two level is higher than the average grade of evaluation, product market level; the three level for the market access level, namely access threshold. All lower than three energy efficient TV will be forced to withdraw from the market. Data show that, in accordance with this standard, the market will have 14.5% of the products facing delisting.

Currently only two months away from the implementation of standards, in this short period of time, do not meet the minimum energy efficiency standards LCD TV all finished, a substantial price clearance, the only way to become a major business. At present, the price is bound to come more violent, LCD TV will face a race against time, the great escape".

Surge capacity

LED product line is extremely rich

But the LCD TV to "escape" is not easy, because LED TV has army Shadao, menacing. According to Ovid consulting research data on the manufacturer's attention, LED TV has become the focus of the TV market. As of August this year, LED added 171 new models, accounting for 39% of the total number of models, the overall market share of the current LED TV has been approaching 25%. All data indicate that the fact that the era of universal LED has come.

From the market situation, the domestic brands in the field of "LED revolution" in transition very quickly, and only half the time you will have LED production line expanded to more than half, become a pioneer in the popularization of the promotion of LED. SKYWORTH, for example, not only LED TV shipments have accounted for 60%, currently has a total of 3 series, from small size to large size of 20 models of LED products. Konka also announced this week that it has launched the most complete LED product line on the market, and has brought six major series, more than 30 new products.

In addition, the domestic chain giant Gome announced days ago has issued a letter bidding 30 billion yuan to hundreds of global companies, of which only LED TV will have 5 billion, occupy the largest share of the TV category, which shows that the channel will bet on LED TV in the national day of the resolution.

Heavy price

LED and LCD with the production capacity of the flat price surge, LED TV prices all the way down, until now the price has double, even with the same size LCD TV -- this is not much difference between the key LED TV quickly replaced LCD.

According to Ovid consulting company revealed that the LED TV price has been reduced by nearly 40% in 2009 New Year's day, an LED TV joint SKYWORTH, Hisense and Konka LCD and other domestic brands not much difference between the price. I learned from the industry, during the two sessions, 55 inches of the lowest price of LED TV for only $9999, the price of 32 inches LED TV fell to $2999, 42 inches or even for only $4999, can be said to be cheaper than LCD tv.

LED TV in energy saving low carbon, tone quality, reduce radiation, fashion appearance and life expectancy, have a significant advantage over LCD, in the case of the price is almost the same, LCD TV is clearly lost competitiveness.

Analysis of industry experts, in this trend, LCD TV by the end of next year will be hard to find anyway, and suggested that consumers do not covet cheap and buy obsolete products. Because of the rapid replacement of flat-panel TVs, once eliminated, it is difficult to find accessories, aftermarket and maintenance will face many problems.