LED TV industry urgent need to standardize the market

The rapid spread of flat-panel TV market, the increasingly stringent regulations, especially with the third quarter of this year, LED (light emitting diode) the rapid development of television, the rapid advance of standard setting work. Recently, "China electronic newspaper" reporter from the China video industry association was informed that, led by the association, the mainstream for enterprises to participate in the formulation of the 6 dimensions of the "LED backlight LCD TV screen structure and electrical interface specification" Association recommended standard (hereinafter referred to as the standard) has been finalized, has been officially implemented. After the introduction of the standard, will further regulate the emerging LED TV market.

LED TV volume

From the beginning of this year, LED TV market is showing a rapid development trend. Reporters from the third quarter of 2010 Chinese electronic information industry economy cum TV Industry Research Conference "was informed that in July, LED backlight LCD new frequency, price of LED product penetration increased rapidly. In the third quarter, LED backlight LCD TV to accelerate the penetration and penetration of the industry has become the focus of development.

According to Ovid consulting (AVC) market monitoring data statistics, LED backlight LCD TV third quarter retail 827 thousand units, penetration rate reached 20%, and the Mid Autumn Festival, National Day period, the market penetration rate was as high as 42%.

LED backlight LCD TV has sustained rapid growth, mainly by demand, to jointly promote the three factors: first, the enterprise policy, energy saving, ultra-thin, fine quality characteristics to meet the needs of the consumers preference; second, energy efficiency standards promulgated LED backlit LCD TV with such characteristics; third, as the company's new profit growth point, and enhance the enthusiasm of manufacturers to promote, become the focus of the promotion of TV machine manufacturers together.

Orville consulting Deputy General Manager Jin Xiaofeng told reporters China "electronic newspaper", the development of LED backlight LCD TV is to start from the large size, the volume of retail sales has been leading the permeability. From 2010 onwards, the domestic brand took the lead in the overall layout of the LED product line, rich in small and medium size products, the third quarter of 2010, LED backlight TV small size share has increased from the second quarter of 32.7% to $43.97%. On the small and medium size products, provide more choices for consumers, but also to strengthen the domestic brands in the LED backlight LCD TV market competition Farmar, to further accelerate the process of popularization of LED backlight LCD tv.

Reporters learned that the development of LED backlight LCD TV far faster than expected. The first quarter of 2010, LED backlight LCD TV is still in its infancy, the upper reaches of the resource exhausted to some extent hindered the pace of domestic enterprises to enter the LED backlight LCD TV market. But since the beginning of the second quarter, the domestic brands began to invest heavily in LED backlight LCD TV market, on the one hand, actively integrate upstream resources, access to a stable supply of resources, while accelerating the pace of development of LED products. Since entering the third quarter, the domestic brand new frequent, price drops, product line, to further consolidate the domestic brand LED backlight LCD TV market position.

Enterprises call for uniform standards

In the LED TV rapid volume at the same time, there are also many problems in the development of the industry. For example, due to the LED backlight LCD TV screen structure and electrical interface technology is not uniform, many companies have to do more in the production of the mold to adapt to this special needs.

With the rapid expansion of the scale of production of LCD TV, color TV sets troubled enterprises panel incompatible problems are more serious, but also increased the cost of mold development, enterprise waste in the use of materials and reserves. Bai Weimin, vice president of China Video Industry Association, told the China Electronics News reporter.

Reporters learned that, due to the existence of this problem, but also led to a lot of enterprises increasingly unable to quickly solve the problem of maintenance and repair of the bulk sales. Because the LCD panel technology and backlight technology is currently in a period of rapid development, the frequency of replacement panel quickly. Especially in the trend of triple play, the function of the development speed of TV products is also very fast, the enterprise basically every month to launch new products, in order to follow the technical development and adapt to the pattern of fluctuations in international market panel supply, large color TV enterprises usually need to buy more than the panel panel plant, which will bring panel specifications compatible with the interface definition and inconsistency due to low production efficiency and development, production and maintenance costs are high problem.

Konka Group multimedia branch general manager of the company and the Ministry of construction management and information management department Xu Hongjun told the "China electronic newspaper" reporter, Konka LED TV sales rising successively in this period of time, but the customer service service feedback, because the standard is not unified, but also allow enterprises to increase the cost of. Reporters interviewed Haier group's chief executive officer of the Department of information products Zhai, he also expressed concern in this regard.

Due to the cost of the interface is not uniform increase, has become a common problem in the industry, especially with the amount of LED TV, this problem will be more obvious. Flat panel TV industry requires not only the transition between upstream and downstream enterprises in the standardization of deepening cooperation and coordination, and panel structure and electrical interface of different panel factory, so as to improve the efficiency and competitiveness of the domestic color TV enterprises.

Standard will regulate the development of the market

In the majority of color TV enterprises and the active participation of the demand, the visual association with the current market demand and technical development trends, the organization of the development of domestic