LED energy-saving lamps how to break through the "high price" to open the market?

LED energy-saving lamp energy-saving lamps as the environmental pollution problems of revolutionary, change the past energy-saving lamps contain heavy metals and toxins, long service life more, become the mainstream of the next generation of lighting products, but because the price is more expensive, at present, few people interested.

We, in the same power, the same number of tiles, and efficient energy-saving lamps than ordinary energy-saving lamps more bright. In theory, the general energy-saving lamp life of about 5000 hours, while the indoor LED lamp life of up to 50 thousand hours. In theory, the daily electricity consumption of 5 hours, the life of up to 27 years.

LED energy-saving lamps break through high barriers

The premise in normal wear and luminous effects are the same, can choose straight fluorescent lamps (15W) and the ordinary energy-saving lamp with LED on its luminous effect (9W) were compared. At present, the price of an ordinary energy-saving lamp is about 50 yuan, LED lamp price of $200. In 50 thousand hours of work time and Harbin city residents of electricity (0.51 yuan / kWh), ordinary energy-saving lamps of electricity for 382.5 yuan, namely (15 x 50000 watt hour) /1000 * 0.51 =382.5; LED light electricity cost is 229.5 yuan, namely (9 x 50000 watt hour) /1000 * 0.51 =229.5. However, in 50 thousand hours of testing, ordinary energy-saving lamps need to replace the 10 lamps. Assuming a 50 yuan ordinary energy-saving lamp comprises a lamp fee of 25 yuan and 25 yuan fee lamp lit for 50 thousand hours, then the cost of 275 yuan ($25 x 10 tube 25 yuan =275); and the LED lamp lit 50 thousand hours only 1, cost about 200 yuan. At the same time lit 50 thousand hours later, the ordinary energy-saving lamps to spend a total of $657.5, LED lamp is $429.5. Seen in this light, a LED lamp will save 228 yuan more than ordinary energy-saving lamps. The room with lights, the cost will be doubled.

These figures tell us that the performance of LED energy-saving lamp is more superior. But hinder the product to the market, in addition to price, there are several factors:

1, low degree of market awareness

Many dealers this lamp is not very clear, used to be the now familiar with the product, and then return the new product expensive, fear of risk.

At the same time, manufacturers and media to promote energy-saving lamp LED Education Co., causing consumers to choose energy-saving lamps, energy saving lamps tend to exclude LED in the reserve list.

2, the lack of trustworthy professional brand

Not in the domestic professional brand lamps, energy-saving lamp brand less professional, in addition to NVC and other brands, other lamps enterprises started late in brand promotion and store construction, operation means a single, leading to high-end products, a large part is OSRAM, PHILPS accounted for.

3, the relevant government departments do not pay enough attention to

Because many energy-saving lamp enterprises are still mainly to foreign trade, the relevant government departments and the public relations and promotion work done is not enough, resulting in the introduction of relevant government departments in the energy-saving emission reduction and government procurement orders, did not take into account LED energy saving lamp.

4, energy-saving lamp enterprises lack long-term strategy to fight the enemy separately.

Many energy-saving lamp enterprises currently in the processing of order level in R & D, sales team building management, brand promotion, operation management, channel construction have obvious short board, especially some enterprises lack of objective and clear positioning, with the industry tide, the lack of initiative in the future competition in the market, at any time may have been eliminated.

Professional organization Jin release as the only consulting engaged in the marketing of green products, LED energy-saving lamps from the edge of the high-end products products become the mainstream of energy saving products, needs 3-5 years. Have a certain strength and the basis of energy-saving lamp enterprises must seize this opportunity, through the revolutionary products to achieve leapfrog development, we must solve the following problems:

1, established a vivid and appealing promotion system

Introduced LED energy-saving lamp not only through the dissemination of advertising and packaging, terminal and other forms, but also to improve the potential consumers' attention and awareness through public service activities, event marketing, network marketing. Energy saving lamps are low concern products, ordinary consumers do not care, but once there is demand, or demand is stimulated, it will have a willingness to buy and purchase behavior.

In the world is still in the shadow of the financial crisis, the economy is facing high inflation Chinese edge, all kinds of agricultural products, means of production and living supplies will face the possibility of price hikes, so from the perspective of more economical way of life is concerned, LED energy-saving lamps in the promotion is not only to promote energy conservation, especially in the promotion of a rational consumption, scientific management way of life, the low degree of concern about the products and a high degree of concern about people's livelihood and income, financial hook, effective communication. This requires a series of design and planning.

Simultaneously and related environmental groups such as Greenpeace, a global village, one fund together to launch a public environmental protection activities, promote the popular concept and performance of LED energy-saving lamp, launched a wave of consumption upgrading lamps.

Especially make full use of the network platform, to establish their own brand and influence, once some energy-saving lamp enterprises will be related to my secretary, found widespread explanation is not clear enough, the product sells products, and failed to network life and network group attention together. Caused by the spread of efficiency is not high, the market did not open the problem.