LED enterprise docking in the international recruitment opportunities

Spanish design company INGLASS engaged in lighting design for more than 30 years, but now because of the debt crisis in Europe had to look for opportunities for cooperation, even in the past disdain to cooperate with Chinese companies have also been included in the focus of the object.

"The economic crisis is a huge challenge for the company, not just us, many design companies want to develop china. INGLASS head Ramon GraELl Pons told Nanfang Daily reporter.

This is regarded as an opportunity for Foshan LED enterprises and international resources docking. Wu Yulin, general manager of Foshan, Europe and the United States lighting cable company believes that Chinese companies need to "thief" some, while European and American enterprises into a crisis when the European and American personnel and technology.

Many design companies want to develop in China

Before they are mainly to the German LED lighting enterprises to do some design, we want to work with them, they ignore. Wu Yulin said.

On Friday, INGLASS signed a cooperation agreement with the Western Europe, the two sides will conduct a comprehensive cooperation in the field of LED lighting. In the field of LED in Foshan, this collaboration with the European and American design companies are not common.

Ramon admits that the European debt crisis is a huge challenge for many companies. "The reduction in industry income, the design company is too dependent on the local enterprises in Europe, and now we need an international perspective. He said, many Spanish design companies want to come to China, through cooperation with Chinese enterprises to enter the Chinese market.

Before the crisis, Chinese enterprises is difficult to enter the European design system "fayan". In April this year at the Frankfurt international lighting and building technology and equipment exhibition, exhibition of the first few days of the cold region are often China enterprise zones, but the last few days China exhibition will suddenly lively European LED companies, design companies reached orders, will purchase to China enterprises.

Including all types of brand businesses, Chinese manufacturers only earn a poor profit of about 5%, while more than 95% of the profits earned by others. Wu Yulin said.

So that companies are worried that once the price advantage is also declining. Many lighting show, some European orders have been transferred to Pakistan, India and other countries.

Wu Yulin believes that Foshan LED companies need to seize the opportunity to seek global cooperation after the economic crisis in Europe and the United states. "I think there are two strategies, one is to attract talented people in Europe and America, and the other is to attract European and American technology, such as the United States and Europe in the past companies have never been willing to sell some of the automation equipment in China, and now it is possible to buy two. "

This is not a shameful thing for the enterprise. German lighting companies are regarded as a model of quality, technology, but their products are often designed from Italy, Spain, the latter two countries have the best design talent in europe.

Although Foshan LED has not yet fully involved in global competition, but took the opportunity to absorb the formal cooperation of international resources, the benefits for the enterprise and even the industry is self-evident.

Tap the potential demand under the iceberg

According to the Foshan daily before the official release of Foshan to promote the use of LED lighting products plan, before the end of 2013, Foshan will be in government agencies, enterprises and institutions and major public places, completed more than 660 thousand lamps, LED indoor lighting area of 6 million 210 thousand square meters of lighting engineering application. By the end of 12th Five-Year to achieve annual output value of more than 80 billion yuan.

The LED industry is undoubtedly a booster, but the industry itself is not without worries. As home appliances, policy dependent disease, like LED, in the case of delays in opening the commercial market, but also very concerned about excessive reliance on administrative projects.

Commercial market can not be opened, on the one hand, EMC contract energy management and other business models temporarily unable to open the situation, on the other hand is the lack of attractiveness of the product itself.

Products are too homogeneous, Foshan enterprises are still in accordance with the traditional lighting ideas to develop LED products. A LED industry media sources said.

Ramon believes that LED can not only meet the lighting needs or environmental needs, but also improve the quality of life of users.

From the design point of view, a product first consider the connotation of the scientific and technological level, and then the use of experience, in fact, we are more concerned about the user experience and potential needs. Ramon said that environmental protection for LED is just the tip of the iceberg exposed the sea, the sea there are still huge potential needs can be developed.

He evaluated the emotional lighting of Western Europe as a way to try. Product design should focus on the user's emotional and psychological needs, different emotions can be different colors, and applied to the lighting is different LED products. "

Ramon believes that China's lighting market is slowly beginning to accept the internationalization of the elements of the industrial design requirements are getting higher and higher, so this cooperation with Foshan enterprises will be a good start.