LED lighting giant big strategic blueprint depicting eager for a fight

Has been China lighting industry in people's eyes are a scattered and chaotic pattern. Small businesses, large enterprises, low degree of industry concentration. Compared with foreign countries, China's lighting industry scale is small, the cost can not go down, the quality is not, more importantly, the technology is difficult to improve the enterprise, the ability to resist risks is very low.

OPPLE recently announced that it will invest 1 billion in the construction of Suzhou Fen Lake Garden factory. In the global economic downturn, the majority of enterprises have taken a cautious investment in the case of conservative, OPPLE lighting has gone against the trend of expansion, spending huge sums of money to build factories, the move caused great concern in the industry.

In fact, the crisis is the opportunity, who can seize the opportunity in the crisis, who will be the ultimate winner. OPPLE's Lazi hand is the Yangtze River Delta, the layout of the whole Chinese, on the other hand is to pave the way for future international expansion. At the same time, the construction of the plant in Suzhou, will also help OPPLE diversified development, multi network development, channel three-dimensional and brand building, enhance the overall performance of OPPLE.

Insiders pointed out that the European Pufen lake new factory once completed, will make full use of Yangtze River Delta and Pearl River Delta two rich resources, accelerate the development of domestic and international two markets. First of all, this excellent sea and air transportation advantages for OPPLE products exported overseas to provide great convenience, the implementation of the overseas brand market strategy will be a tiger with wings added. Secondly, the new factory is located in the Yangtze River Delta economic circle, connecting the most economically developed provinces and cities in East China, is near the Chinese most potential and vitality of the market, with the area of mature logistics system, will help OPPLE East strategy upgrade. In addition, after the establishment of the Yangtze River Delta, the Pearl River Delta and Zhongshan base will form a double pull potential, enhance the economies of scale enterprises. It is worth mentioning that, OPPLE lighting marketing center in Shanghai, while the Fen Lake area in Shanghai half an hour economic circle, directly under the radiation of economic development in Shanghai, the establishment of the new plant will form a new marketing pattern.

In the context of the economic crisis, OPPLE dare to invest and build factories, showing its unique strategic vision, thick product strength. OPPLE's future development goals in the middle of 2013 to become China's largest market leader in lighting enterprises brand. OPPLE's investment of 10 million to build reflects its factory, to achieve the vision and determination. As to whether it can be achieved in the end, let us wait and see.

FSL former king of the lamp is still looking for partners in Japan and South Korea

Foshan electrical lighting Limited by Share Ltd was established in 1958 by the national ownership of state-owned enterprises in Foshan in October 1992 as the first joint-stock restructuring pilot enterprises. In 1993, the state approved the first batch of A and B shares listed companies in Guangdong. Since the restructuring, the rapid development of FSL, China has created many miracles in the lighting industry, China's lighting industry leader and role model.

From 1999 to 2006, the company completed more than 200 million yuan of profits and taxes every year, including the first tax in Foshan for the first time in four years. At present, the company's total assets of 2 billion 900 million yuan, net assets of $2 billion 800 million. FSL has become the largest and highest earning, the best economic benefits of the export-oriented enterprise scale production the electric lighting industry, the indicators are ranked first in the same industry, the industry is also the only domestic enterprises with international famous three lighting products competing national industrial enterprises, enjoy the "Chinese lamp king" reputation in the domestic market. In addition, due to the excellent performance of FSL in the securities market, adhere to the annual high returns to the vast number of investors, so that it has a cash cow, said.

Although Chinese light king has a large number of outstanding achievement and honor, but because of the lighting industry has become more and more fierce, it is caught before the cut off, after the pursuers of the situation. Said intercept, that is, the international lighting giant FSL technology blockade. In 2005, FSL had to accept OSRAM's shares, the purpose is to get more advanced technology from the latter, but over the past four years, FSL did not get much of their needs, especially the use of LED lighting technology, but OSRAM is using FSL's huge production capacity and improve the channel network, open the brand and market. It is said that the pursuers, FSL is being rapidly catching up in Zhejiang sunshine, snow Wright the bright younger generation.

Then the Chinese light king is not blown out, relying on FSL's huge production capacity, it is still a leader in China's lighting industry. In terms of green and efficient lighting products, FSL's annual production of energy-saving lamps is 50 million, while OSRAM plans in the period from 2008 to 2009, to provide China with a total of 14 million 500 thousand green lighting products. FSL's overall advantage is very obvious. This is also the strength of its participation in the lighting industry to compete in the most solid foundation.

In the field of LED lighting, FSL has realized that relying solely on external introduction is not a viable way, the key is to rely on their own. FSL chairman Zhong Xincai revealed that FSL is currently looking for overseas partners, partners must be willing to provide patented technology.

OSRAM's new plant put into operation PHILPS aimed at the Chinese LED Market

Not long ago, a wholly owned subsidiary of SIEMENS's OSRAM (China) Lighting Co. Ltd. in Guangzhou international financial center (West Tower) won the curtain LED lighting products in a bid to become the.