LED lighting to reshape the brand heavy haze

Since World Expo, about LED lighting discussion can not be denied that the future can be heard without end, LED lighting is expected to fully replace the neon lamp, and then become the protagonist of the market of building lighting. It is estimated that this year, the output value of LED applied to building lighting is estimated at $356 million, nearly doubled in 2012 to grow to $684 million.

Consultant senior researcher He Zaihua pointed out that the LED lighting market as a national strategic development of the next generation of lighting technology, will have important significance to the development of a new generation of information technology, but the Chinese LED lighting market heavy haze, when can dispel the clouds and see the sun is also worth exploring. Most of the current enterprises in China walk in the downstream industry chain, the upstream industry chain in only a small part of Chinese enterprises, and the survival difficult technical problem is the primary obstacle to enterprise Chinese eat this inviting cake.

In the national policy guidance, local governments have to borrow the LED wind industry, local economic restructuring and industrial upgrading, and set off a local construction of large LED production base wave. Due to the lower technical threshold low, naturally become the most appropriate incision into the LED industry, the inevitable result of such a large-scale investment in the downstream industry chain is brought about by the repeated construction and waste of resources, and even produce excess capacity and foam.

According to the investment adviser released "2010-2015 Chinese semiconductor lighting (LED) industry investment analysis and prospect forecast report" shows that at present the country with the approval of the 6 semiconductor lighting industrial base, but in fact, most provinces have industry base in the construction of the LED, and make timely application of national title. Statistics show that only in the first half of 2009, China's LED production capacity has more than 20 billion yuan, while its expansion continues.

Such a hot situation will naturally appear this kind of problem, according to statistics, only more than and 500 of Taiwan funded enterprises in Guangdong lighting. A large number of enterprises caused by the accumulation of the downstream industry chain industry concentration is not high, in fact, the downstream industry chain profit is quite limited, accounting for only 10% to 20% of the whole industrial chain, so the phenomenon is particularly prominent, the level of competition this situation is inevitable as can be imagined, will lead to disorderly market competition and a series of chaos status.

The vicious competition of enterprise will reduce the ability of market consumption capacity, and may even be destroyed just to establish confidence in the market, the enterprise qualifications vary, the product has seriously dampened consumer uneven in quality, reliability, the development of a new industry is very dangerous, if not recognized by the market, the development of existing industries will but as the market is stagnant, cumbersome, the situation is not optimistic, which is a major factor at this stage of the market sales situation no improvement.

Investment advisor research director Zhang Yanlin pointed out that Chinese lighting industry sector construction is more and more obvious, in addition to promoting national strategic factors, the local government contributed, most enterprises loss at this stage or to promote the re integration and reshuffle of the industry, to the enterprise investors, this is both a challenge and an opportunity to want to win, seize the commanding heights of industry, with the industry to adjust the time to build the brand advantage might be rare opportunity.