Product Maintenance

LED popularity to accelerate the elimination of traditional LCD TV

In recent years, along with the situation in the competition among TV brand flat-panel TV has become increasingly fierce, the old and new replacement rate also began to accelerate. According to my understanding, although the first half of this year, the domestic flat-panel TV market overall demand is relatively weak, but as the rapid momentum on the market at present the most active LED TV show sales and sales "go".

The market in Shenzhen as an example, in January this year, led also accounted for flat-panel TV market share of 14.2%, to the "51" has risen to 25.6%, recently the market share is increased to 45% or even higher. Under the impact of LED TV collective outbreak, the traditional LCD TV market share fell sharply.

For the current TV market on this situation, Shenzhen Suning first joint SKYWORTH, Hisense and TCL, Changhong, Konka, SHARP, SONY, Samsung, LG, PHILPS ten color TV brand manufacturers to sign a "out of the ordinary LCD color TV and accelerate the promotion of low-carbon energy and multifunctional TV contract", jointly launched a TV campaign out of ordinary LCD.

Many experts believe that LED TV can spread rapidly, a comprehensive alternative to the traditional LCD TV, there are three major factors. The first is the technical aspect, although is the LCD screen, but LCD and LED is actually two different display technology, LCD is composed of liquid crystal display, LED is composed of light emitting diode display. Compared with the two, LED TV has more advantages, such as brightness, power consumption, visual angle and refresh rate.

Followed by market oriented factors, Suning TV mining sales department staff said, LED TV earlier cut brand Samsung, Hisense, SKYWORTH LED TV accounted for more than 60% of the total sales has reached, many brands of TV products this year are accelerating the reduction of its LCD TV accounted for share, such as Hisense TV made it clear that it is expected that the LCD product will hold only one series in the "eleven" golden week, and other products will be LED tv.

Also is the price factors, LED LCD TV rapid popularization, its price is inseparable. According to industry analysts, although in the second half of the 09, between the size of the domestic LED TV and LCD TV price also varies greatly, but after Hisense, Konka, SKYWORTH, TCL and other domestic TV manufacturers have set foot in the upstream of the LED industry chain, the first half of this year, the domestic LED TV price gepp down 20% - 30%, LED TV and LED TV has not obvious difference, greatly promoted the popularization rate of LED tv.

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