LED what do you do in the off-season?

For businesses and marketers, they hope all the time is the peak season, the season means more orders, the natural benefits is relatively well-off. Enterprises make money, the staff's pockets bulging, which is what we all like to see. However, regardless of any industry or business will not have a peak season, there will be no eternal off-season, many times we recognize the impact of the environment on an industry, but these are relatively.

Mature enterprise can fully grasp the market dynamics and rules, they have the marketing structure perfect, but also for some early warning mechanism of the off-season, the off-season sales promotion, including internal build, off-season system, marketing structure adjustment, perhaps these measures in the off-season does not necessarily bring substantial orders, but a positive attitude in the face of at least the off-season. The so-called off-season do potential, the season is the truth.

When many people are complaining about the bad environment, whether they are in a positive attitude to face adversity? For, any lament is useless, "Hanhao bird" is alas in their. "The poor are changed, change the pass, this is a philosophy of life of our ancestors is summed up, and change with the change of the environment, which in itself is a rule of human evolution, if you don't want to change, you will be changing the environment, or even destroy the earth, dinosaur extinction is such example.

I once talked about in an article, in the face of "Aihong Katano" market environment, change is one of the best preservation measures. The enterprise is developing in the change in the market, especially in the context of the energy conversion, enterprising, can think of change the company was able to break out, quickly spread, which in many outstanding brand enterprises in the case of us is not difficult to find such a law.

In the off-season, I think many enterprises should spend more time to calm down, turned some problems to sort out a bank, these problems may include human resources, marketing and system structure, may also be related to development strategy, product positioning, customer groups, etc.. These problems in any enterprise has different, but some are visible, some are invisible.

In fact, many companies are talking about the so-called off-season, the season is ridiculous, they don't have good off-season to rest, to the busy season orders to attend to some bad problems, resulting in business problems are resolved, and the formation of vicious spiral. The ability of such enterprises to resist market risk is very low, if the environment is good, but also a slice, slightly or "strong typhoon" wind sways grass, there may be precarious, and even death.

In the face of wind and rain, if you blindly wait for the wind will be messy hair, wet clothes, you have to learn to prevent in advance, so that when the wind and rain will have to deal with measures. For businesses, the most affordable adjustment in the off-season is marketing, marketing is the lifeblood of the enterprise, but also as a business operation can achieve a breakthrough in the tactical embodiment.

On the current market environment, I think a lot of companies should do is to combed the problems at the same time, strengthen the marketing structure adjustment, try some new marketing channels to expand in the premise of operation; secondly, it is a marketing strategy, to mobilize all aspects of resources to achieve resource integration and marketing integration; and the advantages of network construction, optimization, good customer service and value-added service; and then work in marketing, tactics and promotion, marketing content for more differentiated to impress consumers.

Ready to move, any campaign requires pre intelligence gathering, information processing, feasibility analysis and deduction, so as to ensure the victory of the battle. In the same way, every major adjustment and breakthrough of the marketing strategy of the enterprise can not be separated from the previous system planning and operability.

In the first half of the year, many companies are looking forward to a good improvement in the light of Asia, multi contact orders, but basically a lot of companies are disappointed in the end. The second half of the year, if you expect a fair or "golden nine silver ten" go down, get a break? The hope of greater disappointment, we have certain expectations of what should be, but do not expect to wait, is the need to strive for initiative, ready to go to the heart and hair, the expectations of what to do.

You should do what season? Such questions I hope that the majority of enterprises should be a good boss, ask yourself, regardless of occupation managers or executives, this problem is they need to think about the topic.

In many enterprises, the problem may be more channels of infarction and internal control imbalance, process or system is not smooth and other related issues, and put aside the so-called big thinking, these problems should belong to the category of local management problems, solve these problems, the development of enterprises in order to light, less burden and negative tired.

There is an old saying: "water does not rot, also a door-hinge is never worm-eaten. "Regardless of enterprises, organizations, institutions or individuals, such arguments are applicable, a comfortable living body can make themselves full of vitality, a healthy and normal operation of the enterprise in order to achieve good development, to win the market, also won a prosperous development.