Leyard: Focus on technological innovation and lead the global LED industry trend

With the rise of China, China's manufacturing industry has also attracted widespread attention in the world. As an important part of it, the LED display industry has led the world through more than 30 years of steady development. This is inseparable from the hard work of Chinese LED display companies, among which Leyard is the most dazzling star. As a leader in global audio-visual technology products and application platforms, Leyard has ranked first in the global LED display product market share, small-pitch product market share, and indoor LED product market share for five consecutive years. Because of focus and technological innovation, Leyard has always been at the forefront of the industry.

Li Jun, Chairman of Leyard Group, was interviewed by the media at the InfoCommChina2021 exhibition

—— Deeply cultivate the LED display industry and occupy new technological heights

From July 21st to 23rd, Leyard made a grand appearance at the InfoComm China2021 exhibition held in Beijing, focusing on displaying the "216-inch Micro LED 5G+8K display" "Naked-eye 3D visual effects screen", "3D polarized light theater", "virtual shooting studio", "immersive remote conference system", "conference all-in-one machine" and other industry hot products and innovative solutions detonated the audience.

From a technical perspective alone, there are Micro LED, small-pitch LED, as well as creative naked-eye 3D visual effect screens, OLED transparent screens, 3D polarized light and XR, which is dazzling. So what are the advantages of Leyard?

"Leyard's achievements today rely on focus, which is a magic weapon for our success." Li Jun then analyzed that he himself has been engaged in the LED display industry for 30 years, and it has been 26 years since Leyard was established. It is precisely through focus and continuous technology that It is through innovation that Leyard has achieved today's industry status.

The most popular technology at the moment is of course Mini/Micro LED. International and domestic brands are actively deploying it. Leyard is a domestically leading enterprise in this field. Not long ago, Leyard launched a full range of Planar brand Micro LED home large TVs, covering sizes of 108 inches, 135 inches, 162 inches and 216 inches, causing a sensation in the industry. As the latest generation of display technology, Micro LED combines the advantages of LCD and OLED. It not only has high image quality, long battery life, wide color gamut, fixed-point drive, high response speed, super stability, etc. Compared with OLED, Micro LED is superior in transparency and flexibility.

Leyard Booth

However, the development of Mini/Micro LED technology is not yet complete, such as mass transfer technology and yield improvement issues that need to be overcome or improved. Leyard, who is well versed in the idea of ​​"strong alliance", always takes the lead. In the early days, it cooperated closely with Taiwan's Epistar Optoelectronics, established Lijing Microelectronics Technology (Jiangsu) Co., Ltd., and immediately built a Mini LED and Micro LED display project base in Wuxi. Last year, Lijing's world's first Micro LED mass production base was officially put into production. All production uses mass transfer technology, taking the lead in achieving large-scale mass production of the smallest-sized Micro LED display products in the industry, greatly promoting the layout and development of the Micro LED market.

Compared with the development scale of small pitch, Li Jun admitted that Leyard's current Micro LED output is still very low and the cost is very high, and many aspects need to be further improved. Overall, Micro LED is still in its infancy and has not yet been widely used. It will take time before it can be mass-produced on a large scale. However, there is no doubt that Micro LED is much more advanced and more reliable than technologies such as small spacing. It is an important display technology in the future. Leyard will continue to carry forward its focus and innovative spirit to increase investment, continue to output better products, and lead the industry trend.

First-class enterprises set standards. In addition to technological innovation, Leyard, which has always been far-sighted, has always focused on industry standards and took the lead in defining Mini/Micro LED display standards. Leyard defines the display products generated by mass transfer of chips less than 100μm in any two dimensions, using flip-chip packaging, as Micro LED displays. Li Jun shared that chips below 100 μm are now used as Micro LED standards. Experts from the Ministry of Science and Technology also highly recognize this standard, which is very meaningful to the industry. In terms of standards, Leyard has always been at the forefront. As a standard-setting enterprise, Leyard will always "search up and down" on this avenue.

——Plan the layout in advance to lead the 5G+8K technology trend

This time, Leyard demonstrated a 216-inch 5G+8K screen, which uses flip-chip technology and a new generation of common cathode drive technology with 25-bit processing capabilities. It has the characteristics of ultra-black panel, ultra-high brightness, ultra-dazzling colors, ultra-low power consumption, ultra-low temperature, etc. In addition to 216 inches, Leyard Micro LED products also come in standard sizes such as 162 inches, 135 inches, 108 inches, 81 inches, and 54 inches. Li Jun said that 5G+8K is of great significance to the LED display industry. 5G makes the video transmission speed of the video conferencing system very fast, changing the original situation of frequent delays and freezes. In addition, the definition is very high. Whether it is 4K or 8K, the display effect of the entire conference system is greatly improved. This is a trend product in the future.

This year’s Spring Festival Gala of the Year of the Ox, 5G+8K was broadcast live for the first time, and the effect was very good. With the arrival of the Beijing Winter Olympics, our country’s 5G+8K technology will become more mature. At present, our country has sufficient support in terms of hardware. The problem at this stage is only the content, but this problem will also be solved, so He is very optimistic about this field. He also said that there is a huge demand for 8K TVs not only in China but also in other countries around the world. Many foreign families are using 8K TVs, so Chinese display companies must seize the current opportunities.

Leyard Micro LED 5G+8K ultra-high-definition display

It is expected that by 2022, the scale of my country's ultra-high-definition video industry will exceed 4 trillion yuan, and China will become the largest ultra-high-definition market in the future. Domestic companies including Danghong Technology, Konka, BOE, and Xiaomi are at the forefront of the industry in key technologies and products such as 5G backpacks, 8K TVs, 8K cameras, and encoders. Leyard has also deployed in this field early, and its 8K ultra-high-definition LED display products have been widely used in radio and television, film and television entertainment, sports and other fields.

When talking about the development prospects of the LED display industry, Li Jun said: "From a global perspective, the LED display industry has a very good momentum. China's LED industry accounts for more than 80% of the world. Chinese LED companies are amazing. They have done very well in market research and development, market promotion, production capacity expansion, etc. China is leading the world and occupying the world in this segment. We feel very proud."