Market chaos LED companies want to price alliance

For many led companies, their participation is conducive to grasp the dynamic industry standards.

The rapid development of LED industry is already a fact, but due to technical innovation, cost fluctuations and other factors, the seller and the buyer is not accurate to capture the price of LED products, LED municipal lighting market in a chaotic state. At the same time some shoddy short-term behavior is gradually emerging, for the emerging LED industry hidden trouble.

For this problem, crack in recently, the Zhongshan Municipal Science and Technology Bureau of Guangdong Province, the construction cost management station of Zhongshan city station and Zhongshan City semiconductor industry alliance, dozens of LED manufacturing enterprises gathered in Zhongshan for the first time on the municipal construction project to discuss the price of LED products, to provide a reference price at the same time for the LED industry, but also provide a favorable basis for the government sunshine procurement.

It is understood that this led by the government, the enterprise spontaneous development of LED product price guide practice is the first case in the country.

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LED product pricing no chapter to follow

LED industry has been "high-tech", "high price" image of people's minds, but regardless of its price or technical advantages, can not be a large-scale alternative to traditional lighting products. LED products really want to move toward the market, to millions of households, the price also dropped by at least 70%". The day before, Shenghui Electronic Technology (Dongguan) Co., Ltd. lighting division manager Huang Chuanqian in an interview, to make such a judgment.

This is also the reality of many of the current difficulties faced by LED companies in Zhongshan. According to the reporter, in addition to a few other m.l.s electronics export enterprises, the majority of Zhongshan LED enterprises is only commercial lighting products, lighting and municipal engineering construction is the bulk of the sales of products. According to Qi Xin Industrial (Hongkong) Company general manager Su Yong revealed that about 70% of the company's LED accessories are used in municipal lighting products.

On the one hand is the price of LED products is too high, can not do large-scale commercial, on the other hand, some companies ignore the cost of short-term behavior is also a deliberate short-term behavior. "We offer 100W LED street is 4000 yuan, now found some small plants actually offer a low price of $2000," a participants said that these enterprises LED product quality and customer service service will not be very good, if things go on like this will cause damage to the LED industry.

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Win win pattern to promote the healthy development of the industry

As a new industry, government support plays an important role in the development of LED industry. Since 2006, the national semiconductor lighting project will be listed as "11th Five-Year" 863 "plan, governments have taken measures to increase the support of LED, which is the most important means to" ten city lights "as the representative of the road lighting plan. But because of technical innovation speed, cost and other factors, the municipal LED lighting product prices are still in a state of chaos, can not find a reference at the same time in the enterprise, the government procurement of nowhere, it is difficult to reach the "sunshine procurement" commitment.

Since 2009, Zhongshan has issued a "new energy industry planning in Zhongshan", "green lighting demonstration town to create the project" and other policies, the establishment of a total of 100 million yuan of special funds for industrial development. Make government procurement has become a lot of LED companies do not want to give up a big cake in Zhongshan.

In July this year, by the Guangdong provincial construction project cost management station in Zhongshan City Commission commissioned, Zhongshan semiconductor industry alliance convened the city's key enterprises to develop LED construction product guidance price.

South China University of Technology professor Wen Shangsheng believes that the industry has just started to develop, is essential to the support of the government, 'procurement guidance price' on the one hand to eliminate corruption, and promote government procurement of the sun, on the other hand through the standard and the price to promote the sound development of the industry".

For many LED companies, to participate in the development of such a standard is also conducive to their immediate grasp of the industry dynamics, and in the comparison of their counterparts to identify their coordinates.

- in depth news

Price system is not a price alliance?

Price system is not a price alliance? Different quality, different technical parameters of the product price should be different? The market is changing rapidly, the price should be updated for a long time? The three major concerns of the enterprise has become the focus of controversy.

Why should the introduction of "guide price"?

When the president of the Zhongshan Semiconductor Alliance Du Jifang announced the idea of the union, the venue into a brief silence. Bad product pricing, the price of each house are not the same. Moreover, the price of the product is the company's business secrets, we reported a high may be caught in a passive low, Zhongshan City, Chen Guangping, general manager of Lighting Co., ltd.. Like many participants, he thought that the guidance price is the legendary price alliance, which may bind the hands and feet of the enterprise.

"Today we are not to let everyone to offer, 'guidance' is based on a dynamic industry, many enterprises have come out of the frame of reference," Du Jifang explained, "guidance" is not mandatory and binding, and not to the enterprise actual sales prices constitute restrictions, and the people in the imagination of the "price alliance" there are great differences.

Pricing should be set before the standard?

"Before making 'guidance', I think we should first establish technical standard, different quality, different technical parameters of the product should have different price", Linsen Electronic Co. Ltd. Street manager Li Jianping said that at present the Zhongshan LED enterprise source, technology, raw materials and technical indicators are not the same, so enterprises generally report a guide price is no practical significance, but also is not conducive to the production of LED