MyVoice flat-panel TV purchase intention survey: 16.4% of people interested in buying organic EL TV

[Nikkei BP news] market research firm My Voice Communications announced the purchase of flat-panel TVs and other results of the survey results. The company in November 1 to 5 through the network conducted a survey in, there are 19 thousand and 700 people to answer.

07 years the world's first organic EL TV debut in the market, which is SONY launched the XEL-1". In the survey, when asked whether the organic EL TV attractive, 57.5% of respondents answered "attractive". Among them, the people who want to buy 16.4%.

The attractiveness of organic EL TV

According to the survey, the proportion of people with flat-panel TVs is 37%. From the model point of view, LCD TV accounted for 31.3%, PDP TV accounted for 6.4%, the rear projection projector TV (rear projection TV) accounted for 0.5%, LCD TV accounted for the majority.

When asked whether or not to plan to buy flat-panel TVs in the future, 25.8% of respondents said they plan to buy in less than three years. Among them, the answer within six months accounted for 5.1%, less than a year accounted for 7.8%, within the range of two to less than 12.9%. 42% of people plan to buy in the future, but has not yet determined the specific time, less than 70% of the people did not determine the specific time, but intends to buy in the future.

When asked to buy flat-panel TVs who plan to buy the type of TV, the answer is the most liquid crystal TV, accounting for 63.1%. Followed by PDP TV accounted for 29.9%; rear projection projector TV (rear projection TV) accounted for 2.5%. For those who want to buy a brand of flat-panel TVs (multiple answers), most people's answer is SHARP AQUOS, accounting for 52.4%. The second place is Panasonic's VIERA, accounting for 32.7%. The third is SONY's BRAVIA, accounting for 30.5%. Four after "REGZA" are Toshiba, Hitachi accounted for 16.8% of the production of "Wooo", "KURO" pioneer accounted for 14.4% accounted for 5.5%, MITSUBISHI motor "REAL" accounted for 5.4%.

Type of flat panel TV

Source: Technology Online