NVC is on the list of "Top 500 Most Valuable Brands in China in 2014"

Brand Observation Magazine and the China Brand Research Institute recently announced the list of "China's Top 500 Most Valuable Brands in 2014". It is reported that the total value of the 500 Chinese brands on the list is as high as 11,084.8 billion yuan, with an average value of 22.2 billion yuan. The brand value of Industrial and Commercial Bank of China ranks first at 269.1 billion yuan. The other top 10 brand values are as follows: No. 2 China Mobile 256.8 billion yuan; No. 3 China Telecom 232.3 billion yuan; No. 4 Agricultural Bank of China 222.2 billion yuan; No. 5 China Construction Bank 2 00.4 billion yuan; No. 6 Ping An with 179.9 billion yuan; No. 7 Bank of China with 173.7 billion yuan; No. 8 Sinopec with 169.6 billion yuan; No. 9 Huawei with 165.2 billion yuan; No. 10 PetroChina with 161.6 billion yuan.

"Forsighted entrepreneurs are paying more and more attention to brand building and brand management. Many companies have found that brand value can improve the company's reputation externally and inspire the morale of employees internally. Through the evaluation of brand value, a company's annual brand management effectiveness can be intuitively evaluated." Brand View The editor-in-chief of Cha magazine said frankly that the evaluation of "China's Top 500 Most Valuable Brands" adopts the present value method of income, which mainly uses the profit level of the company in the past three years to predict the excess profits that the brand may bring in the future, and then considers the influence of industry characteristics, market conditions, brand market position, brand history and other factors to make corrections.

The reporter learned that NVC Lighting was on the list with a brand value of 10.743 billion yuan, ranking first in the lighting field. According to reports, the brand value of NVC Lighting has increased from 2.518 billion four years ago to 10.743 billion this year, with a growth rate of 426%, and an average annual growth rate of more than 100%. This leap-forward growth is due to the rapid transformation and development of NVC Lighting. In 2013, the net profit increased by 481.1% in the middle of the "shuffle" in the lighting industry.

At the same time, NVC continues to carry out product research and development innovation. In the first half of 2014, it launched more than 600 new LED products, and built its own brand influence overseas. It successively established branches in the United Kingdom and Brazil, and established more foreign dealer channels. These are all effective measures for NVC Lighting to achieve a leap in brand value.

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NVC is on the list of "Top 500 Most Valuable Brands in China in 2014"

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