Yesterday (22 days), the development strategy of Shenzhen Malata new mobile phone company in Shenzhen released a third step. The same day, the company also launched more than a dozen new mobile phones.
Unexpectedly, Malata in the goals and expectations is extremely low, the general manager of Malata Lin Wentai said only that Malata will become the leading international manufacturers in ten years, next year for mobile phone sales can exceed 1 million.
According to reports, Malata will be the first music MP3 mobile attack, then will launch MP4 mobile phones and entertainment based PDA phone.
Lin Wentai said the company's goal is very clear, is to take the mobile entertainment route, and ready to enter the 3G application development field, in 2006, Malata plans to launch about 20 new products. He also revealed that the company has more than and 200 product development team, in the product sales will be the core of the provincial agency, currently has more than and 20 core agents.
According to a senior Malata revealed that the company has been in the country to buy more than 1 thousand mobile phone shop counters, the early launch of the sales of the top two mobile phones are now close to 100 thousand. Overseas exports from the beginning of this year has also been launched, using OEM (original equipment manufacturing) and ODM (original design and manufacturing) to export to Thailand, the United Arab Emirates and France, the current sales have reached about 200 thousand.
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