New marketing methods
Recently, OnePlus announced that it will distribute 30,000 VR headsets Loop VR to consumers for free before the release of its new flagship phone onePlus 3. Consumers only need to pay a little shipping fee. This helmet will provide consumers with a virtual new product launch experience, and consumers can use it to order new mobile phones in advance.
——The idea of using VR to sell mobile phones seems to be more attractive than the new mobile phone itself, right?
A new movie-watching experience
Big-screen entertainment businesses have also used their brains. Recently, IMAX announced that it will launch virtual reality (VR) experiences in multiplex theaters, shopping malls and similar places later this year. Google has just announced that it will join forces with IMAX to launch a theater-quality virtual reality camera. IMAX also hopes to use its Hollywood connections to create blockbuster VR experiences. IMAX plans to launch virtual reality experiences in six regions around the world by the end of this year. Eventually, it will be promoted through technology licensing, similar to its current screen technology.
——Watching 3D movies is not enough! The real immersive experience is quite worth looking forward to. But can the price of 7 to 10 US dollars for 10 minutes still be discussed?
A new way to shop
E-commerce company eBay recently teamed up with Myer department store to launch a virtual reality store in Australia, which can be accessed through existing head-mounted devices, such as Samsung Gear VR, Google Shopticals, etc. The store features items sold by Myer, including full 3D models of the top 100 items in each product category.
The most interesting feature is the "Sight Search" system developed by eBay itself. Users only need to stare for a few seconds to select product categories. You can also add items to your shopping cart by staring at the "Add to Cart" button, but purchase and payment still need to be completed manually. In the future, the company will further improve visual search, such as allowing users to pay with their eyes.
——It’s okay to buy things without leaving home, now you don’t even have to move your hands!
It is undeniable that virtual reality has developed very fast in recent years, but at the same time some people will question it. But in any case, its emergence brings more possibilities to our work and life.
ANNA