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Northwest's first 20-meter CINITY LED cinema opens

On June 21, China Film and Television Meimei Cinema CINITY LED (MM3 store) opened in Urumqi, Xinjiang.

As the first 20-meter CINITY LED high-format theater in the northwest region, the CINITY LED hall of China Film Meimei Cinema (MM3 store) will help improve the quality of cultural life of local people and provide new movie-watching experience options for the integrated development of Xinjiang’s culture and tourism. This also marks that China Film CINITY LED has officially unlocked the 30th cinema in the country.

On the day of the event, nearly 400 viewers were the first to experience the CINITY LED version of the popular summer movie "Jiangyuan Lane·Case". The film uses CINITY LED's high brightness, high frame rate, high dynamic range, wide color gamut and other technical highlights to make the contrast between light and dark in the story scene, as well as the performance details and crime clues buried by the film's creators all become extremely clear.

This summer CINITY LED will bring to the audience as many as 15 exciting new Chinese and foreign films, including "F1: Furious Speed", "Correspondent Earth", "Jurassic World: Rebirth", "Superman", "Liao Zhai: Lanruo Temple", "Chang'an Lychee", "Eastern Island", "The Magic Smurfs", etc.