LED industry has never been faced with such differentiation today. Most of them have begun to undergo traumatic pains in transition, while a small number of them have been trying to catch up with the city and seek to join the ranks. Because of this, we pay more attention to the pattern changes of LED industry and enterprises in the past two years, and whether the former tycoon giants are still alive, and where are the new high priced lighting companies going. We combed the earnings report data of some representative listed companies in recent two years, and found that LED differentiation has become more and more intense in recent years, and even become extreme. The situation of "three points of the world" is becoming clearer. Although some enterprises have increased revenue, the contribution ratio of LED business has declined, and some of them are no longer the main business. Another part of the business is the phenomenon of double profit decline in revenue. Of course, these are attributable to the decline in revenue caused by the shrinking market price, or the steep rise in profits caused by the transformation of mergers and acquisitions, and the decline in profits. We have selected ten quite representative listed companies such as sun lighting, NVC, Guoxing photoelectric, Hongli photoelectric, Fei Le sound, wooden forest, Lehman shares, ocean Wang Zhaoming, Qin Shang photoelectric, FSL and so on. We sum up the 2014 and 2015 earnings data, and try to figure out the industry's fission trend in recent two years. From the 14 and 15 years of business revenue, the chart of business revenue shows a trend of growth and decline. However, careful observation will show that large volume enterprises occupy a major share in revenue growth, and relatively small volume enterprises will show their decline in revenue. This is also reflected in the achievements of scale enterprises in the past two years, relying on cost advantages in price war and high margin business. Corporate net profit figures show that the net profit of enterprises can best reflect the "survival" situation of enterprises. In the case of most of the growth of revenue, net profit is showing a downward trend. The fierce competition in the market has made the price of LED decline in the past two years. The image of the high-end brand has not yet been fully established. The profit margins of enterprises are further reduced. The net profit drop is a big challenge for the "survival" situation of enterprises, which may further promote the industry to develop centrally. Figures for corporate profits in the first quarter of 2016 show that the first quarter of 2016 reflects the performance of the "post stage" industry. From the data point of view, the profit gap of enterprises has further emerged, and some enterprises have achieved certain results through the transformation, and the growth is obvious. Another part of the business profitability is obviously reduced, most of them are in slow growth or even decline, which is worth pondering. The rise of domestic manufacturing industry has not been seen in the past 20 years. In a new industry such as LED, Chinese enterprises are also the latecomers of the developed countries, facing the total suppression of patents, technologies and brands in the old lighting factories in the developed countries. In the late market competition, the expansion of domestic LED is obviously more difficult. In such a long history of lighting industry, Chinese enterprises have long played the role of foundry in the global division of labor industry chain, transforming the advantages of manufacturing industry into the advantages of the global market. Obviously, it is not a simple slogan of industrial transformation and upgrading. It needs to continue to invest continuously in product licensing and research and development. A little hesitation will become a "martyr" on the road of brutal market competition. Whether the LED enterprises in the process of growth or collapse or transformation, or the big lighting factories that are vigorously expanding and expanding, please do and cherish them. Obviously, the LED industry is no longer the situation of "separatist lords" before. The "new normal" of the economy and the fierce competition in the industry have brought the enterprises to the gateway. The former convenience is the competition between the LED brand and the new round of value.
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