OLED will become the next LCD after the protagonist?

Now, SONY and Samsung are trying to present the OLED display to more consumers, but the two target market is different, SONY is targeting the TV field; and Samsung lock is a portable device.

SONY will be the first to introduce a LED display using the 11 inch ultra-thin flat-panel TV this month in japan. Allegedly, the product will become the first TV using OLED technology. OLED is currently trying to share a slice of the $82 billion market dominated by LCD and plasma.

While at the same time, Samsung SDI also announced recently, plans to build the world's first 3 inch WVGA (480x800) active matrix (AM) OLED panel, it will use the company from Clairvoyante (another giant in the field of OLED) PenTile (subpixEL) subpixel rendering technology.

SONY OLED TV is a breakthrough in business performance. The technology has the advantages of high efficiency, ultra thin size and light weight, and can provide a clear picture. SONY said that the technology has now been applied to display fast moving images from sports and action movies.

"I hope the birth of the world's first OLED TV, SONY will become a symbol of strong technical force recovery. I hope it will become a banner, under the guidance of SONY will stride forward good luck. Nakahachi Ryoji, President of Sony Corp (RyojiChubachi) at SONY headquarters in Tokyo, said the news conference.

Constraints size is OLED

"It looks more like a leading technology, rather than to the television industry will bring the actual impact of the event. PaulSemenza vice president of market research firm iSuppli display technology, said. Semenza said at the international consumer electronics show in January this year, SONY's OLED prototype display has caused a sensation. "It was really shocking, but in 2007, we thought 11 inches could not be called a TV set. "

SONY is now the world's second largest (after Samsung) LCD TV manufacturers, the company expects a 11 inch OLED TV price will reach $1700, and SONY produced some be roughly the same 40 inch LCD TV of retail price.

Large OLED panel manufacturing is very difficult, it also restricts the possibility of the next generation of OLED TV has become a universal display. At present, the LCD panel is dominant, the TV manufacturers on the display of LCD and plasma panel prototype size than the size of the OLED so far can be achieved a lot. Panasonic even provides 103 inch plasma TV, and LCD TV manufacturers are also from the recent mainstream of the 30 inch instead of providing a product of 40 inches.

"I don't think OLED TV will replace LCD TV at night. But I am sure it is a potential technology, will become the protagonist after LCD tv. Ihara Katsumi, executive vice president of SONY (KatsumiIhara) at the press conference in Tokyo, said. SONY is Asia's largest annual conference in electronic and communication industry -- CEATEC CEATEC held recently held.

According to Ihara, SONY to set the price at around $1700 and did not think too much profit, this may mean that SONY is willing to sell every TV of losses caused by the "bill", at least at the beginning so. The TV will be on sale in Japan in December 1st.

Worth the price?

The OLED TV use time is about 30 thousand hours, about half of the SONY LCD TV time, but if 8 hours a day viewing time, this life enough to see 10 years of the Sony Corp, said.

SONY OLED TV in the 2000 month yield limit; in contrast, in a year ending next March, the SONY LCD TV program sales of 10 million units.

"Price is obviously a problem. 11 inches from the display of $1700 may not be profitable point of view, OLED to be competitive on the cost of a long way to go. "ISuppli Semenza representation. He pointed out that if the 30 thousand hour cycle refers to the user began to feel the brightness reduction and color shift, it should be considered that its life is not short. However, he then said: "SONY may refer to the machine's overall use of time, which means that users in the 10 thousand to 20 thousand hours will feel the image degradation, if so, the index can not so satisfactory. "

"Maximum limit of AMOLED is facing the production process is not mature, and the overall manufacturing capacity is extremely limited. "Semenza introduction. On the contrary, the LCD industry has a number of factories, including the sixth generation, the seventh generation and the immediate emergence of the eighth generation, and each plant can produce millions of annual 30, 40 and 50 inches LCD TV panel. In the AMOLED industry, there are only a few pioneers and several fourth generation production lines. These lines may have an impact on the phone and PMP, but it will not work on television, Semenza said.

Explicitly select Samsung

Through cooperation with Clairvoyante, Samsung hopes to overcome typical performance and manufacturing challenges faced by the HD OLED panel.

Through the integration of Clairvoyante's PenTileRGB technology, Samsung to develop the first handheld WVGARGBOLED panel. At present, the market has been used for portable computers and mobile devices OLED display,