Price tide to promote LED TV into mainstream domestic technology is still lacking

2010 is the rapid development of LED TV market a year.

In July 9th, Chinese electric (600795, shares) of the sub chamber of Commerce released "2010 1-6 month consumer demand China flat-panel TV city investigation report" shows that the sales of LED TV in the city accounted for 30% of the overall color, and this proportion will continue to grow.

Zhang Subing, deputy director of the Ministry of inspection center, said that in the first half of this year, the color TV companies to send test products to LED LCD TV based, accounting for more than 80% of all models. Electronic Chamber of Commerce Deputy Secretary General Lu Renbo said, LED LCD TV alternative LCD TV some unexpected speed. "

Price inevitable trend

Samsung 46B7000 price of 15990 last year, is now priced at $11990; SKYWORTH 42LED10 last year priced at $9990, now $6999; Hisense 32T28 price of 5999 yuan last year, now priced at $3999. These are the decline in more than 30% TV, its sales have increased by more than 10 times the initial. "Seven days of electrical network marketing director Zhang Ming believes that the most critical factor in the rise of LED TV sales, or price adjustment.

Zhang Ming said, before last October, LED began to cut prices, consumers of LED products, environmental protection and energy saving, ultra-thin high-definition picture quality characteristics also gradually understand, of which more than 40 inches large size LED TV most favored by consumers.

Hisense electric appliances (600060, stock it) Beijing Marketing Company Marketing Manager Wang Wei said that this year, LED TV price range. "24-32 inch LED TV big price cut last year, the size of the LED TV than the same size LCD TV to your 2000 yuan, but now basically only expensive 500 yuan or so, some two brands and even flat. Wang Wei said, the larger the size, the greater the price difference between LED TV and LCD tv. "

On the brand, this year, foreign brands price significantly higher than domestic brands. LG LED TV prices have basically tied with the domestic brands, while Samsung can be more than 1000 yuan more expensive than domestic brands. Wang Wei said, on the 40 inches, the price of LG TV at eight, nine thousand, which is basically the price of domestic brands. Samsung launched this year, C4000 and C5000, the price is very low. "

Samsung's head of China's marketing department, said Li Mingxu, Samsung this year after the listing of new LED TV and no major price adjustment, but compared with last year, the price of the product has indeed declined, the magnitude of around 20%.

At present, the domestic TV companies are to the upper reaches of the LED layout, investment and construction of LED module factory. Wang Wei said that these plants can be put into operation next year, so next year, LED TV prices will continue to decline.

Lu Renbo said that compared to LCD TV, LED TV prices are still high, but its thin, energy-saving and full HD technology has obvious advantages. "The price gap between the two sides is gradually narrowing, which are the reasons for the rapid LED TV host. "

Domestic technology is still lacking

Wang Wei said, in fact, the material cost of LED TV screen is not high, but the cost of the enterprise to pay for the relevant technology is very high. Because there is no domestic LED chip technology, mainly rely on South Korean technology. "

Konka Beijing market leader Guo Qiang said that domestic enterprises in the LCD TV has not been the core technology, not to mention the upgrade version of LED LCD tv. Domestic television companies because there is no relevant technology, only in the power supply, backlight circuits and other aspects of these efforts, but these links only account for the total cost of 30%-40%. In other words, when others offer a small price difference, the end of our product price difference is small; others offer a big difference, our final product price difference is large, control is not in our hands. "