Facing the foreign lighting market that is increasingly full of business opportunities, many domestic LED manufacturers are showing great interest. Establishing a good brand in the international market has always been the goal of Qinshang Optoelectronics. Although establishing a strong brand influence in the current fierce market competition requires a certain process, Qinshang Optoelectronics is still very optimistic at this point. The company believes that to compete in the international market, domestic LED companies should practice their internal skills and do the following work well. Only when the eyes are turned inward can they develop outward better.
1. Innovation in applied technology. Qinshang Optoelectronics focuses on the research and development and independent innovation of LED application technology. It has successfully developed and designed non-imaging optical systems with independent intellectual property rights, advanced radiator optimization software, high-efficiency and high-reliability LED drive technology, "Smart Treasure" LED remote wireless intelligent control system, and the world's first "Guardian" intelligent lighting system. It has formed its own core technology and meets various standards of LED lighting in North America. At the same time, it provides customers with short-term and efficient return on investment, and is highly recognized by customers. The project involves DOT (Department of Transportation), Electric power companies, SHOPPING MALL and other important fields. We will focus more on the consistency between products and market demand, and at the same time have the uniqueness of innovative technology, that is, not only providing products but also providing overall lighting solutions.
2. Innovation of business models. In 2012, Qinshang Optoelectronics launched the "Factory Incubation Plan" to innovate the business model and successfully implemented it in the United States, Asia, South America and other countries. The "Factory Incubation Plan" can not only settle Qinshang Optoelectronics' technology locally, realize product localization, but also expand brand awareness. At the same time, customers and their end customers can directly receive Qinshang Optoelectronics' most direct pre-sales, sales, and after-sales services. Qinshang Optoelectronics' cooperation model is diverse and flexible and can be customized according to the actual needs of customers. For example, we can carry out technical cooperation, product cooperation, market cooperation, etc. Qinshang Optoelectronics is willing to provide one-stop service to all customers. Qinshang Optoelectronics not only sells lights, but also sells services, solutions and business models.
3. Product price and quality management. In the international market, price and quality need to be double-evaluated. When designing products and market position, the whole needs to be considered in all aspects. Qinshang Optoelectronics implements the concept of "being an enterprise is about quality", making every lamp with the attitude of making clocks, establishing a strict supplier access and assessment mechanism, and controlling the quality of incoming materials from the source; quality standards are strictly followed in production, and the production process must also strive for excellence; Qinshang Optoelectronics has more than 160 sets of testing equipment that can conduct more than 100 testing items on products; products have passed international and national certifications such as UL, CE, CB, CQC and CCC. In terms of price, Qinshang Optoelectronics creates the best cost-effective products through large-scale procurement, large-scale logistics, and technology optimization, providing customers with high-quality, cost-effective series of products, and promoting LED lighting products to enter the broader international market as soon as possible.
Up to now, Qinshang Optoelectronics has 17 years of experience in LED R&D and application, 10 years of experience in high-power LED lighting applications, and has obtained 478 national authorized patents, including 63 invention patents. It has more than 800,000 LED street lights and tunnel lighting mature application projects worldwide. For example, indoor lighting has given 1 million families a happy experience. As a leading Chinese LED lighting company facing the global market, Qinshang Optoelectronics has the ability, strength and confidence to internationalize the KINGSUN brand with high-quality products and lighting solutions, and provide good services to more customers around the world.
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