Research on the development strategy of small and medium enterprises in Shenzhen LED lighting

Led people to produce the first since 1969 have certain luminous efficiency since the LED production has gone through nearly 40 years of development. But in recent years, the rapid development of the LED industry, the use of LED for two times the development of products and LED supporting products quickly. Not only new products continue to appear on the market, the formation of a number of new industries, but also in the near future, the development of the LED industry will face a broader space for development. In particular, the LED lighting industry, even in the context of the global financial crisis in 2009, the market is still rising, total sales reached 100 billion yuan, still maintained a growth rate of more than 30%.

LED has small volume, low power consumption, long service life, high brightness, low heat, environmental protection, durability and other characteristics, in low carbon, environmental protection, energy conservation has been recognized as the major premise, LED is recognized as a solid-state light source in the display and lighting area is irreplaceable in the next 30 years.

1 Applications

At present, the application of LED is mainly reflected in the LED landscape, LED electronic display, LED lighting, LED taillights and car traffic guidance and lighting, especially LED electronic display and LED lighting is the most prominent.

Technology development, 2

In technology development, the photoelectric efficiency is always the core contents of the people diligently strive after. Frontier research and development engineers have never stopped the exploration of new optical materials, I believe in the near future, people will get a greater breakthrough in light-emitting materials. In addition, the epitaxial material and chip manufacturing technology, packaging technology, manufacturing technology innovation, heat dissipation, attenuation, service life and so on has also been an important area of relevant technical workers in the continuous pursuit and exploration.

3, the current global LED pattern

Current upstream chip, mainly controlled by Western and Japanese companies, such as American Cree, Japan Nichia, TOYOTA and Germany's OSRAM synthesis. South Korea and Taiwan manufacturers mainly in the low-end chip part of the fierce competition. Upper and middle reaches of the industry, the Japanese companies accounted for almost half of the global LED production capacity. In addition, South Korea and Taiwan area China enterprises have considerable strength, such as Samsung, Jingyuan, Jie Yuan, Guang Lei circle, arsenic and other manufacturers.

And downstream industries, especially small power LED package, the highest yield in Taiwan region, accounting for more than 60% of the world, and is still growing, the representative enterprises, Bai Hong, Huaxing billion light etc..

In recent years, the domestic LED industry development is very rapid, but mainly concentrated on the end, the middle reaches of the low-end production or the whole industry chain, mainly engaged in the implementation of the last link of processing and supporting the project, the competition is fierce. Even in the chip manufacturing enterprise, has the domestic large-scale (such as Hangzhou Silan, Xiamen Sanan etc.) in the product's performance and price, but also to Europe and the United States and Japan enterprises comparable, priced at less than half the price of the company's products Cree, more than 1/4 Japanese Nichia company product price.

At home and abroad and the status of Shenzhen LED industry development

1, LED industry developed areas

Japan, United States, Europe and Taiwan China area is an important base for global LED. Among them, the number of Japan's most powerful technical strength, almost monopolized the high-end market. Taiwan, China is the fastest growing region, has become the world's most important production base of LED.

2, the development status of the domestic LED industry

Home has been formed in Shenzhen and Guangzhou as the core of the Pearl River Delta region, in Shanghai, Jiangsu as the core area of the Yangtze River Delta, Fuzhou, Xiamen, Nanchang as the core of the Minjiang Delta region as well as Beijing, the northeast is the core of the northern region of the four industrial center. Among them, the most complete industrial chain in Shenzhen, the highest share of the market share.

3, Shenzhen LED industry development

Pearl River Delta has been processing center of the manufacturing industry, there is no exception in the LED industry, production, processing and trade enterprises of all sizes of LED, there are thousands of. Their common characteristic is that the product homogeneity, belongs to the low-end processing trade enterprise, the competition condition is bad. Due to the pursuit of short-term interests and driven by the market and other reasons, companies do not want to invest too much research and development; some companies, and even to do low-end products, fully copying and imitation. On the whole, lack of innovation, innovation investment will is not strong; from the development planning, which is strong, lack of self cognition; from the enterprise scale, subject to funding constraints, manufacturing to the majority of small scale production.

Though, Shenzhen LED industry still has a lot of merits. First of all, the whole industry supply chain system is very complete, able to get the best price of the best products, technical support and after-sales service. Secondly, the strategic alliance highlights. Shenzhen's close contact with the relevant business leaders to discuss the ideas and Strategies of enterprise development, clear division of labor, complementary resources, from a certain angle to make up for the shortcomings of a single individual energy shortage. Thirdly, the talent advantage is obvious. Shenzhen focus on R & D, production, sales and service staff LED, their skills and understanding of the industry, so that they can produce and sell more high quality products at the United States, to keep their own a space for one person in the global competition.

In addition, Shenzhen also has a geographical advantage and access to global logistics network