SHARP Hitachi camp again launched an attack of PDP faction faction

Chinese TV market is the replacement peak, new product technology competition and "slobber war" can hardly be avoided.

SHARP, Hitachi LCD camp again launched an attack, behind the counter attack Panasonic plasma

Flat panel TV industry has always been a fierce competition between plasma TV and LCD TV between the two camps recently erupted fierce". 20 this month, two Japanese companies Hitachi and SHARP respectively in Beijing, Shanghai held a press conference, words are aligned with the plasma TV on the domestic market. Hitachi believes that the 90% are not China plasma TV hd. SHARP claims that the plasma market continues to shrink, LCD TV has been the protagonist. As the Prime Minister of the global plasma cAMP Panasonic yesterday to make a comeback, specifically issued a written statement.

When the Chinese TV market replacement peak, between different new product technology competition and "slobber war" can hardly be avoided. Focus: plasma HD, SD battle

Hitachi: Chinese market more than 90% all non HD

Panasonic: HD, SD, the customer needs

In September 20th, Hitachi launched a full range of high-definition digital plasma and LCD TV's listing, and announced its "full HD" strategy. Hitachi (Fujian) general manager of digital media company Sugisaki said, at present, the sales of Chinese plasma on the market about 90% more than just SDTV, with the beginning of this year will launch a wide range of China digital television, and 2008 will use high-definition digital signal broadcast of the Beijing Olympic games. Consumers will regret buying the standard TV can not show the true high-definition images.

According to Hitachi's remarks, Panasonic yesterday sent to this newspaper "on the" Qing admitted "HD 'standard and plasma TV products the company views", Panasonic in order to meet the different needs of consumers China, "not only HD plasma TV sales in the China market at present, there are also" SD "plasma TV sales. Panasonic said, the current standard of the relevant administrative departments China government is developing the "HD" plasma TV products, Matsushita has done to deal with the future China domestic high-definition TV broadcast of the corresponding preparation. Focus two: plasma, LCD who can become mainstream

Panasonic: LCD TV is difficult to make big screen

SHARP: 45 inch LCD has been listed

In addition to the response from the plasma cAMP defection, Matsushita also faces the challenge of old rival SHARP. SHARP AV division of the Ministry of the cause of the 20 high-profile bamboo announced: LCD TV will become the main force in the TV market.

With the expansion of the LCD TV market, and plasma TV gradually shrinking, LCD TV has become the protagonist of the big screen." This remark in the bamboo re starting in June by Panasonic provoked plasma TV and LCD TV saliva battle.

Panasonic hadn't been responding to the data, but Matsushita stressed that due to the LCD liquid crystal display using thin film technology, the large size of 30 inches or more of the products manufactured relatively more difficult, so in the field of large screen display (42 inches), plasma technology has the absolute advantage.

But this seems untenable in SHARP. SHARP 45 inch LCD TV has been fully listed, and its world's largest LCD TV has been sold in Japan in December, and will be sold in China in 65.

Battle group periphery: LCD need to break through the bottleneck

Samsung: coexistence of 5 to 10 years

SKYWORTH: LCD has the most development potential

Samsung Electronics headquarters in China color TV product marketing manager Li Mingxu said, LCD TV has now broken through the bottleneck of the small screen. Prior to the industry generally 40 inches as the boundaries of liquid crystal and plasma, the recent shift from the center of gravity to liquid crystal Samsung also launched this month, 46 inch LCD tv.

And in June, the situation in the case of SHARP Matsushita word of war in the ambiguous position, many domestic brands are also clear in the National Day golden week to the camp LCD tv. Yang Dongwen, the newly elected president of the SKYWORTH TV division, the first fire, is locked in the LCD strategy. Yang Dongwen said, LCD TV will be the most promising trend of flat-panel TVs in the development of a class of products, SKYWORTH will use it as a focus of the tablet." Li Mingxu believes that although the LCD TV to eliminate the bottleneck of small screen, and with the seventh generation LCD screen so that the cutting efficiency increased by 20%, while the 40 inch LCD prices decreased by nearly 50%. compared with before but the LCD in the price is still difficult to advantage.

Suning Beijing Branch Manager Xu Zhengfei said to 40 inches, for example, the plasma is about $7000 higher than the plasma. But LCD is also trying to narrow the gap. Suning National Day promotions, LCD TV price will be higher than the average plasma 1000 yuan.

"But it's for consumers to choose. Technical and price reasons will make the plasma and LCD co-exist for 5 to 10 years." Li Mingxu said.