See the 2010 lighting industry exhibition will be the full show of the five changes

2010, big and small domestic lighting exhibitions has reached more than and 40, showing a picture of All flowers bloom together. In the trend of low-carbon economy, these exhibitions have also played a brand of green lighting, closely linked to energy saving, environmental protection theme of the times.

The so-called exhibition is to show the product and technology, expand channels, promote sales, the spread of the brand and a publicity campaign. In 90s the last century, with the rising of the lighting industry, for the products, technology, information exchange and demand, purchase transactions in China, the emergence of Guangzhou International Lighting Exhibition (referred to as Guangya Exhibition), Guzhen fair and a number of earlier exhibitions. Today, the lighting industry as a The red sun rises in sky. vigorous development, as an important platform of exhibition lighting is also showing a All flowers bloom together. Prosperity: Frankfurt exhibition, Guangya Exhibition, Guzhen fair, Shanghai International Lighting Fair, Hongkong international lighting exhibition...... A variety of large and small lighting exhibition has become the emerging, squandering potential. They will undoubtedly play a huge role in promoting the development of the lighting industry, become a barometer of fashion trends, but also become a lighting industry upgrade, change catalyst. To this end, this newspaper visited the exhibitors and buyers around the business, with you to explore the status quo and future development trend of lighting exhibition.

As an excellent platform for the enterprise image of the overall communication, brand promotion, new product release, trade cooperation, professional information collecting, corporate communications, industry interaction, many lighting companies make exhibition as the preferred way to open up the market. According to industry sources, at present, the domestic lighting exhibition will be about more than and 40, which has gradually become a brand effect, the scale of the exhibition will be relatively bright light, light Expo, Shanghai International Lighting Exhibition, etc.. The Frankfurt exhibition, Hongkong International Lighting Fair and other foreign and Hong Kong and Taiwan lighting exhibition has become an important choice for many export enterprises.

Recalling these exhibitions in 2010, it is not difficult to find, compared with previous years, this year's exhibition presents the following characteristics:

1, led play the leading role

This year, to vigorously promote the national energy-saving emission reduction, World Expo promotion, LED develops extremely hot, and the lighting exhibition has become a chance to show itself. This year, the major lighting fair, without exception, have played a green lighting brand, closely linked to energy saving, environmental protection theme of the times. For example: in the year of the Guangya Exhibition, LED exhibition hall by 2 last year to 7, showing the product from LED lights, guardrail tube, LED lamp to LED lamp, lamp, chandelier, Goods are available in all varieties. In the just concluded the town lights Fair, in addition to the theme of "let update for the lights are brighter, let the lights are green", but also created a special LED area, the number of LED exhibitors accounted for 30% of the total exhibition area, than last year's LED display area doubled. In addition, similar to the Guangzhou international LED exhibition, Beijing international LED exhibition, Bohai (Tianjin) International Exhibition LED regional LED special exhibition is emerge in an endless stream. LED has already become the protagonist allow all doubt the lighting exhibitions most shining.

, 2 enterprises more important concept of propaganda

In the past, enterprises in the exhibition is more publicity for the product. Today, companies are more focused on corporate culture, the concept of brand image promotion. In the decoration of the booth layout, special exhibition hall, luxury decoration everywhere; and in product display, but also pay more attention to the situation of the layout, so that exhibitors can experience the charm of the product.

3, the show features gradient

In the past, many companies participating in the main purpose is to find downstream cooperation agents and get orders. Today, with the rapid spread of information dissemination, downstream customers can obtain the desired products and manufacturers information from a variety of channels, through the exhibition site to get orders the effect is getting smaller and smaller. Therefore, many enterprises have a positive shift in attitude, in addition to looking for potential business opportunities, they will show more publicity corporate image, as a platform to improve brand awareness, and through the exhibition transverse project cooperation opportunities and OEM partners etc.. If, in the past, the exhibition is mainly vertical to find downstream customers, and now, the show's function is gradually looking for partners to the horizontal, integration of resources in the direction of change.

4, increase Baotuan exhibitors

From this Guangya Exhibition in Taiwan, Singapore, the United States and other countries to participate in the exhibition, group lights Fair Guzhen LED trading center, Town Youth Chamber of Commerce, Sichuan chamber of Commerce and other collective appearance. Today, holding the exhibition has become a major feature of the new lighting exhibition, which changed the way the previous solo combat soldiers. "It was their own exhibition, and now the exhibition hall is very large, attracting a lot of guests come over, they say that the chamber of commerce organization is very attractive, many guests come over. "Mr. Fan from the Shaoyang chamber of Commerce in Hunan, said.

5, the exhibition is stores gradually wind

In October 25th, the first Changzhou lighting Shopping Festival Officially opens. Throughout this year throughout the lighting stores, it is not difficult to find, the lighting Festival has become the trend of blossom everywhere: in April of this year, Wuhan fashion festival decoration lighting shining opening; July, Nanning Fu housing first lighting Festival, Xi'an East m-dweller Lighting City the first lighting Festival Grand debut...... Lighting store held lighting