Shopping malls: LED lighting the next battlefield"

Shopping malls, as a relatively high position in lighting applications, the requirements for lighting applications are relatively high. However, with the continuous improvement of semiconductor lighting technology, many shopping malls have been locked and successfully break LED lighting companies. New world department store has a number of shopping malls and public area lighting on the part of the lighting transformation, Suning, Meikailong, Hualian, Yokado, Wanda Plaza, rainbow mall's brand has been used in LED lighting. However, it is undeniable that the vast majority of the application of the market are in the replacement phase, failed to give full play to the advantages and characteristics of LED lighting source.

Shopping malls lighting as a relatively late start segment of the market, because of its good economy, has become one of the fastest growing market segments of domestic LED lighting penetration, the strength of many enterprises will lock the importance of market. At the 2012 Guangzhou International Lighting Fair, PHILPS, many companies, such as the Ming Dynasty booth has been the main commercial lighting, showing its layout in the mall lighting. Enterprise early layout is important, but for the popularization and application of LED lighting in large commercial establishments, business model, product line rich, intelligent control and other supporting technology development, and promote the role of guiding designers should not be ignored.

Create comfortable lighting environment

Lighting plays an important role in the realization of the shopping mall positioning and the promotion of consumers' desire to buy. Although LED lighting is now applied in the market is still in the stage of replacement, but with the development of time, the process of urbanization in the new round of Chinese, a large number of shopping mall construction will trigger a new round of shopping malls LED lighting design trend. Industry experts predict that with the growing maturity of semiconductor lighting products, LED lighting applications in the mall lighting will be much faster than the average family, the next 3-5 years to achieve a high penetration rate.

How can the mall to create a perfect and comfortable light, industry experts said in an interview with reporters, in the mall lighting, to create light comfort, including color temperature, color rendering index, glare restrictions. Generally speaking, for different grades of shopping malls, the lamp color temperature needs different. The low-end market is the highlight of the brightness, the general use of 6500K or so cool temperature lamps; high-end shopping malls generally use about 3000K low color temperature, mainly outstanding quality. But no matter what kind of color temperature lamps are required to meet the physiological and psychological comfort needs.

In the color rendering index, it is necessary to better highlight the quality and value of goods. In general, the market needs more than 80 Ra lighting, and R9 should be greater than 0. Due to the direct impact on the customer's visual experience, the restrictions on glare is also crucial. Of course, as the current stage of LED products, reliability and light efficiency is a necessary condition, related to product quality and energy efficiency, but also the user's most concerned about the problem.

Product focus on replacement

Due to the current market lighting LED lighting products are mainly used to replace the class. According to the survey, at present the application of LED lighting market products with greater variety is relatively concentrated, mainly lamp, lamp and lamp. Most of the mid-range or general department stores, lighting design is relatively simple, multi-purpose lamp downlight, or a combination of both to the mall lighting layout. While the high-end mall will use a variety of different products, three-dimensional lighting design in accordance with the number of level based lighting, focus lighting and decorative lighting, create a comfortable shopping environment, meet the high-end consumer shopping experience.

From the function and the price that the LED lamp is mainly used for basic lighting, the current common market mainly downlight downlight embedded 4 inch, 6 inch and 8 inch, warm light, natural light and light and other three kinds of color are more common, power coverage of about 5~30W. At present, LED downlight and traditional light price almost equal, competitive.

LED lamp is mainly to replace the traditional T8, T5 fluorescent lamps, power in the majority of 14~18W. T8 lamp is used to do the basic lighting, and the T5 lamp is more used to do the pan of the light tank decorative lighting. Compared with the traditional fluorescent tube LED lamp, the price will generally be higher than 4~5 times, but the energy saving effect is significant.

The LED lamp includes lamp, lamp and ceiling to track lamp, MR16 lamp cup, PAR20, mainly PAR30 and PAR38 spotlight, 4000K, about 2700K color temperature, mainly used for accent lighting, outstanding characteristics of goods, is a kind of product of LED application technology is relatively mature. LED ceiling lamp with high brightness, mainly used for more than 4 meters high places, such as jewelry stores, etc..

Promotion difficulties

Commercial lighting LED lighting products into the market as an important part of the general lighting stage, all LED lighting companies are very concerned about, but to get to the market in the fierce market competition, the youth is the most confusing thing for each enterprise. In order to ensure that the mall lighting to achieve high quality, comfort and reliability, can successfully enter the store lighting products generally positioned relatively high-end.

However, there are companies in order to share a lot of low-quality products using cheap means of malicious competition flooded the market. The market also has a lot of small and medium enterprises irresponsible and no brand security products in poor quality low-priced products affect consumers, so that consumers blindly choose no guarantee low prices of products, although these products in the short term to attract some customers, but to the user.