On November 30, the "Industry Media Enters Absen" event was grandly held in Huizhou, to be sincere and move towards the new.
This event has attracted much attention from experts, performance list, Zhongan.com, Digital Audio and Video Engineering Network, HC LED Screen Network, Projection Era, LED Screen Display World, LEDinside, InfoAV China, Audiovisual Network, China Optical Optoelectronics Industry Association Light-Emitting Diode Display Application Branch, China Electronic Video Industry Association Mini/MicroLED Display Industry Branch, SLDA Shenzhen Photo Display Association, Shenzhen Commercial Display Industry Promotion Association, Shenzhen Electronics Chamber of Commerce and other industry media and industry associations came to Huizhou, walked into the Absen Intelligent Manufacturing Center, and deeply understood the secret of Absen's rapid growth.
01In-depth visit to explore the secret of Absen’s rapid growth
At the beginning of the event, Absen General Manager Ding Chongbin expressed his heartfelt thanks to the media friends for coming. He believes that the profound adjustment of the international economic structure shows that the industry is facing new opportunities for development! Catalytically driven by new technologies such as 5G+8K, display has become an important entrance to scene applications, and the LED display industry has entered a new stage of development. As a leading company in the industry, Absen is oriented by customer needs and guided by clear strategies. It has the responsibility to lead the industry to a new stage of high-quality development.
Under the leadership of Mr. Ding, the visiting guests entered the Absen exhibition hall to visit. In the exhibition hall, a variety of LED displays from outdoor applications to indoor displays attracted countless eyes, and visiting guests stopped to watch.
Today, Absen is the world's leading provider of LED display applications and services, with product sales exceeding 20 billion yuan, business in more than 130 countries and regions around the world, and export volume ranking first for 12 consecutive years. Through in-depth visits and exchanges, the media group had a clearer and more comprehensive understanding of Absen's products and technical capabilities.
Afterwards, the visiting guests entered the Absen intelligent manufacturing workshop. As the commentator revealed the secrets, the visiting guests also witnessed the production process of a complete LED display while going deep into the Absen intelligent manufacturing production line. In addition to intelligent manufacturing, Absen products also need to go through multiple inspection processes before delivery.
Currently, Absen has realized intelligent scenarios such as unmanned production lines and data cluster monitoring. After completing the subsequent data collection of equipment parameters and process parameters, scenarios such as equipment pre-test maintenance and process adaptive adjustment will continue to be implemented, fully demonstrating Absen's philosophy of "being sincere and moving towards the new".
02 Theme sharing and future trends of the industry
In the afternoon, General Manager Ding Chongbin gave a relevant sharing session on digital production with the title "Digital Absen". He said that Absen's digital journey began as early as 2007, and today, when digitalization and intelligence have become the general trend, Absen has embarked on a new round of self-reform and innovation. Since 2015, Absen has reached strategic cooperation with SAP, and has successively introduced ERP, MES, Concur, FSM, BPC and other systems, embarking on a new journey of digital transformation.
Regarding Absen’s ongoing digital transformation, Mr. Ding emphasized that each stage of Absen’s digital transformation work is based on the company’s future development needs. Nowadays, it is even more important to be strategy-oriented and process-focused, using digital means to reconstruct the business and help Absen move towards digitalization, mobility and intelligence.
Today, through 20 years of brand accumulation and precipitation, Absen has a global marketing system, with business in more than 130 countries and regions, with 13 domestic and overseas companies, and has successfully implemented more than 50,000 project cases. Behind these achievements, in addition to production, it is also closely related to the quality of the products.
From the perspective of the development of the LED display industry, although driven by emerging technologies, the LED display industry has ushered in explosive growth. However, LED display failures occur frequently and LED display products lack strict industry standards, which to a certain extent slows down the development of the industry.
In this regard, Absen Vice President Zhao Kai shared the theme of "Absen's Eight Standards". According to him, Absen has deeply thought about the sustainable development strategies of the LED display industry from the dimensions of safety, health, environmental protection, quality, technology, service, business, and social responsibility, and summarized and released eight major LED display standards covering safety, health, environmental protection, quality, technology, service, business, and social responsibility.
The wheel of history is rolling forward, and the trend of the times is mighty. As market demand expands, more development opportunities have been brought to the development of the LED display industry. On November 9, the National Film Administration issued a notice on the "14th Five-Year Plan for Chinese Film Development Plan". From film playback equipment to film production equipment, the "Development Plan" focuses on nominating LED displays.
With the increasing demand for major application scenarios, XR technology has also begun to enter the public eye. It is not only used in more and more concerts, press conferences, movie shooting sites, studios and other scenes; it has also become a key development project of major LED displays.
Absen also focused on the development status and needs of virtual production. At the event, Deng Hanqing, deputy general manager of Absen's strategic marketing system, shared the theme of "LED large screen integration with XR technology to create a new trend in virtual production".
Deng Hanqing believes that compared with traditional green screen shooting, LED display virtual production technology has obvious advantages. Not only does it allow the creative team to intuitively see the shooting environment and modify the scene effects according to the script, greatly improving communication efficiency, it also allows the actors to directly feel the shooting environment and light and shadow changes, which is more conducive to performance. It also solves the thorny problems in traditional green screen keying. What you see is what you get, and the production efficiency is high.
The current global market demand for virtual production is experiencing explosive growth. It is expected that by 2026, the market capacity of LED displays used in virtual production scenes will reach 3 billion yuan. In the future, Absen will continue to focus on the development status and needs of virtual production to create full-scene large-screen display solutions for virtual shooting, and is committed to promoting the digital transformation and upgrading of the film and television cultural industry.
At the end of the event, General Manager Ding Chongbin and his party accepted interviews from the visiting media and discussed Absen’s plans around industry hot topics such as the development of 5G ultra-high definition and the Metaverse. The industry media also had a clearer understanding of Absen’s future development path.
Secretary-General Hong Zhen of China Optics and Optoelectronics Industry Association made a concluding speech. He affirmed the eight standards launched by Absen. Nowadays, LED display standards have not yet been determined, and he sincerely hopes that Absen can make more contributions to industry standards in the future.
Thousands of miles have been taken with each step, but with little accumulation. After years of continuous investment, Absen’s digital transformation and upgrading will lay a solid foundation for exploring a larger market in the future. At the same time, it has also played an excellent demonstration role and benchmarking effect in the digital transformation of the entire optoelectronic industry, and has also brought a lot of reference value. And this will also be an indispensable step in making China's manufacturing move towards "Intelligent Manufacturing in China", and it is also the most critical step.
Anna
Anna