Day ago, the consumer electronics giant Apple Corp formally charged Korea portable music player manufacturer IOPS iPod Mini shape design of illegal copying. The country's fifth largest producer of MP3 players claims to have received an official complaint from apple. In October this year, Apple has asked the company to stop production and sale of IOPS Jock and IOPS Z3 two MP3 player models.
Apple claims, Jock and Z3 two models is copied from the iPod color and shape of the Mini's design, especially the design of the circular control button on the display screen and panel.
IOPS denied the appeal allegations, saying it would wait for apple to take further measures, and hope that Apple filed an international legal action.
IOPS public relations manager Han Pil-kyu said: for us, the lawsuit does not make any sense, even if we win in the end. Jock model is our flagship product, if we are charged, it will have a negative impact on our product sales and corporate image. Overseas dealers may no longer be able to introduce our products, because we filed a lawsuit against apple is such a large company."
Apple is a South Korean Law Corporation formally filed a lawsuit against IOPS, apple asked the company to stop selling two models involved, and to provide economic compensation for the losses suffered by apple. In addition, Apple also asked the company in more than two South Korean newspapers issued a formal apology.
IOPS denied that the company claims that the two models are their own R & D projects. "Apple, like us, is pursuing a positive low price strategy in Korea," Han said. It seems that they monitor the entire market, and as a target."
Apple controls more than half of the world's MP3 market this year, but is not very successful in South korea. According to South Korea's largest Internet e-commerce shopping portal Danawa.com survey shows that Apple's 8.6% share, in the South Korean MP3 market was the highest in the, while the IOPS is followed by a share of 4.8%.
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