As a global leader in visual effects technology, Leyard has always focused on the development of the 8K ultra-high-definition display industry, breakthroughs in key ultra-high-definition technologies, standard development and industrial applications. Actively promote the development of standards, take the lead in the formulation of the world's first "Micro LED display" technical standard, the first batch of "Hundred Cities Thousand Screens" group technical standards and other specifications, build industry consensus, promote industrial development, and lay a solid foundation for the large-scale industrial application of ultra-high-definition video Micro LED in my country.
In addition, my country's new display technology has reached the forefront of the world, and Chinese LED display companies have fully expanded overseas, occupying 80% of the global production capacity and market. In recent years, Leyard has increased its efforts to develop overseas markets, its influence and popularity have continued to expand, and overseas orders have grown rapidly. Wang Jiejie, general manager of Leyard Singapore Pingda, shared his experience in “going global” with LED large screens.
Wang Jie said that Leyard has always adhered to the strategic layout of globalization and deeply cultivated overseas markets. It has 10 major production bases and 9 major R&D centers around the world, injecting a steady stream of new momentum into the company's high-quality development. The marketing network spreads all over the world, forming a market-oriented layout with China as the core and fully radiating to North America, South America, Europe, and Asia.
Since starting to expand into the Asian, African and Latin American markets in 2021, significant progress has been made from team formation to product research and development. Products have been widely used in Dubai, Malaysia, Thailand, India, Singapore, Qatar, Saudi Arabia, Egypt and other countries.
In the future, Leyard will continue to give full play to its advantages in technology, products, and brands in the field of ultra-high-definition displays, promote the construction of an industrial ecosystem, and assist the high-quality development of the global LED industry.
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