Storage market in the low-end domestic manufacturers to prepare for the two contest

Domestic and foreign industry experts believe that the 2005 Chinese storage market will undoubtedly have a watershed significance.

Their reason is: on the one hand, the trend of storage products to the low-end market is more and more obvious, in the commercial users and the government procurement bidding procurement, storage products separate trend horizon; on the other hand, more and more manufacturers have to focus on the expansion of market channels.

It is reported that in 2004 in the domestic registration of small and medium enterprises has grown to 3570, accounting for 99% of the number of domestic enterprises. Last year, they invested in the field of IT up to 33 billion yuan, is expected within the next 5 years, the relevant IT demand will continue to maintain rapid growth.

A huge number of small and medium sized enterprises, and the huge demand for storage products, marks a huge space for small and medium enterprises storage market, therefore, Hitachi data including IBM (HDS), EMC and HP and other manufacturers have launched a storage solution for the storage and backup market scenario.

As can be seen from the current storage market strategy and channel strategy, the activation of small and medium enterprises market, will lay a solid foundation for the popularity of storage. Small and medium enterprises in China are gradually release energy, but for the former, it is the opportunities and challenges coexist.

Highlighting the importance of SMEs Market

Smart market participants have noticed, now no longer storage vendors in the case will be discussed in telecommunications, finance and insurance and other high-end customers, they are more willing to use the discussion of storage products in health, education and manufacturing of small and medium-sized customers.

Bao Zhijian, vice president of Hitachi Asia Pacific market data, 2005, global low-end market expansion to the billions of dollars of network storage scale, China market is also showing a trend to enlarge, so the major manufacturers are clamoring to get into.

Package views represent the mainstream of the current industry awareness. Previously, journal in an interview with the reporter, vice president and general manager of the Hewlett-Packard Co network storage scheme Bob Shug (Bob Shultz) Zhibo also clearly pointed out that now is the best time for HP to enter the enterprise in the low-end market.

Correspondingly, IBM and EMC two storage giant has entered the market in 2004, the first small and medium enterprises. EMC China District vice president and general manager of the Department of business system Lei Lin told "IT" Time, the company in the market Chinese 2/3 business is still concentrated in the large customer market, but to achieve a real leadership, EMC will expand the low-end market, looking for growth oriented enterprises.

It is reported that many manufacturers rely on the end of the product to pull up more market share, frustrated manufacturers because of the high-end market to keep up with the needs of small and medium enterprises.

From the survey data provided by IDC, the current high-end market in China accounted for 45% of the total storage market share, the remaining 55% of the low-end market coverage. At the same time, IDC also pointed out that the former market has shown a downward trend in the extension curve, while the latter's development curve is just the opposite, with the major manufacturers of products continue to enrich and strong rise.

Wang Zhibin, an analyst at Gartner, said that the different trends of the two curves reflect a fundamental fact: the dislocation between the high-end market and the low-end market. He said: the industry is seeing a high growth rate in the low-end market. High-end market can only be based on a single business growth, while the low-end market growth is universal, the market capacity is too large."

"With the data information has increasingly become the core resources in the industry, gradually understand the concept of user, and storage related products and technology, storage is no longer too high to be reached. They are also willing to invest in their own data." Bao Zhijian optimistic about the small and medium enterprises market, so he believes that the importance of the current stage of the SME market has exceeded the high-end market.

For example, Bao Zhijian pointed out that the doctor's office had no storage products, but with the paperless medical projects, increase in patient records, fast retrieval request, the hospital also had extensive use of storage devices to be professional, medical records, X ray / ECG information, the brain of patients properly preserved.

"In the past, accounting firms and medical systems did not require storage devices, but with advances in science, lower prices for stored products, and competition in the industry, these small and medium sized users began to need...... We need to intervene in this business, these markets need us to develop. So the low-end growth is particularly fast." Bao Zhijian said.

Get rid of the shackles of the server channel

The industry has recognized the importance of small and medium enterprises market, but the market is everyone's market, in order to win the Chinese market share of the championship, the establishment of a strong and effective distribution channels have become necessary.

Shu Zhibo stressed that the inherent advantages of HP storage products are available with the existing server distribution channels, and IBM in the Chinese market temporarily lead, is also considered to be the main channel of the light. In this regard, Hitachi data China's new president Ke Yuqiang told the reporter, they will be competitive in the market need to be adjusted, channel sales strategy. At the same time, Bao Zhijian also believes that when an industry can not take a mature after all.

"Ten years ago China users only buy a single brand products, now Chinese storage market mature, users do not have to know with the host manufacturers purchase storage devices, or even to buy more storage vendors separate storage devices, but can get more