The draft draft drafted by the Guangzhou Municipal Urban Management and Comprehensive Law Enforcement Bureau involves outdoor LED displays in our industry.
Outdoor LED display is an important part of outdoor advertising. The management of outdoor LED display advertising has been mentioned as early as the "Outdoor Advertising Law" implemented on July 1, 2006, but there are very few specific management measures for outdoor LED displays.
It has been more than ten years since the "Outdoor Advertising Law" was implemented. During this period of more than ten years, the LED display industry has undergone earth-shaking changes. Outdoor LED displays have also seen some new changes in the outdoor advertising market. The old "Outdoor Advertising Law" has been difficult to adapt to the management of outdoor LED displays under the new situation. The draft issued by Guangzhou City will more effectively manage the problems that arise in outdoor LED display advertising under the new situation.
The draft for comments points out that outdoor advertising in the form of outdoor LED displays is prohibited from being set up in prohibited areas and strictly controlled areas determined by the special planning for outdoor advertising (except for public information electronic displays and commercial complex buildings with a commercial building area greater than 20,000 square meters). At the same time, the draft also stipulates the playback time of outdoor LED displays, which stipulates that outdoor LED displays are prohibited from being turned on from 22:30 to 7:30 the next day. In addition, on the background of road traffic lights, the draft also expressly prohibits the installation of outdoor LED display advertising within the effective sight range of motor vehicle drivers and pedestrians to read the corresponding traffic signal information.
The Guangzhou Urban Management and Comprehensive Law Enforcement Bureau’s draft will have some adverse effects on the LED display industry to a certain extent.
Outdoor LED displays are prohibited from being installed in prescribed restricted areas and are strictly controlled within the area. Displays are restricted in more areas and scopes, which will reduce the incremental market for LED displays to a certain extent. The use area of outdoor LED displays is restricted, which is a major loss for some outdoor LED display companies.
The draft opinion not only limits the use area of outdoor LED displays, but also has explicit regulations on the use time of LED displays. Outdoor LED displays are restricted in many aspects, which will cause some outdoor advertising operators to have more concerns about display terminals such as LED displays when choosing media operation methods during advertising operations. In the long run, this will not be conducive to the construction of outdoor LED displays' voice in the outdoor advertising market.
The adverse effects encountered by outdoor LED displays are also the challenges faced by enterprises related to outdoor LED displays. "Misfortune lies on the back of good fortune, and good fortune lies on misfortune." Outdoor LED display-related companies are facing huge challenges, which also means that outdoor LED display-related companies have greater development opportunities. New changes will lead to new business opportunities.
The draft issued by the Guangzhou Municipal Urban Management and Comprehensive Law Enforcement Bureau for comments follows the rules and improves the market for outdoor LED displays in a well-considered manner, which also promotes new vitality in outdoor LED displays.
First, with the continuous development of the economy, outdoor LED displays are used more and more widely, and the accompanying problems such as light pollution and irregular installation are becoming more and more prominent. In brightly lit areas, some outdoor LED displays appear to have blurry or black screens due to quality problems, and are often criticized as "psoriasis" in the city. The release of the draft for comments allows us to see that Guangzhou is standardizing the management of the outdoor advertising market. At the same time, it also puts forward higher requirements for the installation and operation of outdoor LED displays in the future.
Second, after the draft opinion is released, some outdoor LED displays that do not comply with regulations and have quality problems will be cleaned up. This has also educated some outdoor LED display companies to pay more attention to the quality of LED displays. At the same time, these external force cleanups have also prompted these outdoor LED display companies to optimize and upgrade their products.
Third, the rise of smart city construction requires more display terminals, and LED display screens are important display terminals for smart city construction. With the release of the opinion draft, Guangzhou City will conduct more effective management of outdoor LED displays. After effective management, outdoor LED displays will not only perform basic display functions, but also explore more new display functions. For example, with the construction of smart cities, they will become landmark buildings and add color to urban construction. More new display functions are constantly being explored, and LED outdoor display people don't have to worry too much about the introduction of new policies that will push outdoor LED displays into a more unfavorable situation.
(Pictures come from the Internet)
Fourth, the release of the draft for soliciting opinions may give rise to new display formats. In the past, in the LED display industry, outdoor advertising approvals became more and more stringent, forcing the centralized installation of transparent screens, which also triggered a boom in the transparent screen market. In the future, with the advent of the "5G" era, the Internet of Everything pattern will be formed. What kind of display formats will emerge in the outdoor LED display market requires people in the LED display industry to continue to actively explore.
The release of the Guangzhou City Draft for Comments has allowed people in the LED display industry to see that challenges and opportunities coexist. People in the LED display industry need to seek advantages and avoid disadvantages, and work together to create a good operating environment for LED displays. The construction of a good operating environment is of great significance to the development of the entire LED display industry.
ANNA