Survey report on consumer awareness of LED projector in China in 2010

From 2005 to 2006 as the concept of product emerge, become market-oriented commodity, then to 2009, 1080P Full HD products; in 2010 2000 lumens brightness products unveiled...... Thin number, LED light source projector has gone through more than 5 years of development. Today, LED light source with 3D, household and short focus together, become four aspect products in the current market development, and even some people predicted that the popularity of LED light source, will trigger a revolution in the projector market...... Under the many rings, LED light projector whether it has been a winner? In order to grasp the trend of the market, to understand the cognitive status of consumers for LED projector products, the Internet Consumer Research Center ZDC for consumers for the LED projector market awareness, the use of experience, etc.. A total of 341 questionnaires were collected, and the valid questionnaires were divided into 308 copies.

Abstract: report user awareness survey: - participate in the survey, have been used or are using LED projector users the proportion of total 36.7%; unused LED projector participants, more than 90% users have heard of LED projector; - 81.1% in the survey clearly expressed strong interest in the LED projector; - close to 60% participants that, long service life of the light source is the biggest advantage of LED projector; - the vast majority of participants believe that the current high price of the highest brightness projector LED; - divided users of the LED projector can be achieved, that is the upper limit of 3000 lumens the highest proportion of 24.8%, up to 10000 lumens and above users that the proportion of more than 20%; - to decide whether to buy LED projector, the price is the most The number of the factors considered first, followed by the resolution and brightness; - the expectations of the product, 55.8% of the respondents most want to improve the brightness of the projector is LED, 48.1% of the participants most looking forward to improve the resolution; above - 90% of respondents projected on the LED development prospects are very promising; experience to investigate the use of: - 67.8% users think, long service life of the light source, the post investment is low LED projector is the most satisfactory place; - 41.6% users, LED projector brightness is low, the use of restricted the most satisfactory; - more than 50% of the main users of LED for projector home entertainment. , LED projector cognitive survey (1) users - 60% more than the participants did not use the LED projector ZDC survey, 63.3% of the participants said they had never used LED light projector, said have used or are using LED projection machine users proportion were 24.4%, 12.3%, a total of 36.7%, less than 40%. This shows that the current LED projector market penetration is still not high enough. ZDC believes that this is related to the current level of technology, price, product type, quantity and other factors of the LED projector.

(Figure) do you use a LED projector

(two) -- more than 90% users to understand the situation of the participants had heard of LED projector although more than 60% of respondents did not use the LED projector, but 28.4% of the participants said about LED light projector, and 8.9% of participants said the LED projector is very understanding. In addition, 57.4% of participants said they had heard of the LED projector, a little understanding, only about 5.3% of participants said they had never heard of LED projectors. In other words, even in the use of LED projectors did not participate in the survey, there are nearly 95% people have heard of LED projectors, and more than 35% of people are more understanding of the LED projector. Visible, LED projector market awareness is high, the user base is better.

(Figure) do you know the LED projector?

(three) users tend to understand LED projector -- more than 80% participants of the LED projector is very interested in

Results from the survey, involved in the investigation of LED projector is generally high interest. 81.1% of the participants made it clear that the LED projector is very interested, only about 4.2% of participants said they had no interest.

(Figure) are you interested in the LED projector?

(four) LED projector: the advantages of long service life of the light source is the biggest advantage traditional projector lamp life is about 3000 hours, and the replacement cost of a light source in the 2000 yuan. As a result, the higher post investment has been one of the important reasons for the failure of the projector, and it is also a problem that users can not ignore. The LED light source as a cold light source, the life of up to twenty thousand hours or more. Therefore, from the beginning of its long light source life will be a lot of people optimistic. The survey results also show that 59.3% of users believe that the long life of the light source is the biggest advantage of LED projectors. In addition, 22.8% of the participants that produce less heat, low noise, energy saving and environmental protection is the biggest advantage of LED projector. Select the color of good performance and small size, light weight of the participants are relatively small, the proportion was 8.6%, 9.3%.

(Figure) what do you think is the biggest advantage of the LED projector?

(five) price feelings -- most respondents believe that the high price of LED projector from LED projector is involved in the investigation of the price level point of view, 53.4% of the participants believe that the price of LED projector is significantly higher in 43.9% of the participants that is slightly high, that the current reasonable prices accounted for only 2.7% of participants.

(Figure) how do you see the price of the current LED projector?

(six) of the brightness of the projector is expected to LED-