TV and lighting market applications surge domestic LED harvest

Has now signs of price competition

LED application technology is not fully mature, but the low price competition between enterprises LED war has started ahead of schedule. Deputy general manager of the domestic LED driving power supply manufacturers Nanjing Huihua photoelectric company Xu Changchun said yesterday, whether it is LED or LED indoor lighting, outdoor lighting, low price competition phenomenon has been very obvious, for example, in mid April Frankfurt lighting exhibition in our gallery, everyone in order to grab orders, the price to kill in a complete mess. "

Because LED lighting is a new product, customers also don't understand. What the results are. 1W reported 20 yuan, or 45 yuan. Engage customers are at a loss, the cost of LED lighting in the end how to set, in the end how much money. Xu Changchun pointed out that premature low price competition, it will naturally lead to shoddy product quality. Because the domestic LED lighting standards can no longer lag, otherwise it will affect the development of the domestic LED industry.

In spite of this, the international incandescent lamp accelerating process and constantly improve people's awareness of energy conservation, background support and the country, the domestic LED companies still earn pours in the first half of this year, while the LED business of the listed company's share price is also higher than before.

Lighting market is growing rapidly

Claim to have entered the LED industry chain de Ho Runda (002005.SZ) yesterday, closing 19.75 yuan, compared to last year in October, the lowest price of 2.15 yuan, an increase of 8 times more than. De Ho Runda first half revenue 1 billion 74 million yuan, an increase of 55.42%, net profit of 20 million 500 thousand yuan, an increase of 915.95%., the application of LED products revenue 138 million yuan, an increase of 1411%, accounting for the proportion of the total income of nearly 13% de Ho Runda, de Ho Runda also marks the small appliance industry transformation LED industry initial success.

In LED lighting market big harvest is not only Elec-Tech (02222.HK), NVC, and Zhejiang sunshine (600261.SH) and Zhen Mingli (01868.HK). The first half of this year, NVC LED products gross profit soared to $740 thousand, an increase of 1245%; Zhejiang sunshine LED lighting products revenue 65 million 690 thousand yuan, an increase of 497.29%; while the neon LED general lighting revenue of HK $166 million, an increase of 228.5%, accounting for the proportion of total revenue has risen to 23%.

Compared to LED lighting applications manufacturers, LED packaging and chip manufacturers in the growth environment is superior, which is the representative of Sanan Optoelectronics (600703.SH) light and dry (300102.SZ).

Sanan optoelectronics yesterday, closing at 48.88 yuan last year, the lowest point in January when only 5.86 yuan; and in August 12th before landing gem changelight stock price has remained high, yesterday to close at 88.2 yuan, 79.68 yuan compared to August 12th, rose 10.7%.

The first half of this year Sanan optoelectronics revenue 365 million yuan, an increase of 69.18%, net profit of 202 million yuan, an increase of 257.19%., LED chip sales revenue 245 million yuan, an increase of 38.34%, gross margin increased to 41.75%, an increase of 8.64 percentage points. While the first half of the sun in the first half, although the income of only 130 million yuan, but achieved a net profit of $60 million 320 thousand, an increase of 96.16%, gross margin of up to 61.4%.

"LED lighting foreign demand in the first half of this year suddenly peatlands, but the domestic LED indoor lighting also started, especially the application of LED lighting industry a lot. "LEDCEO Zhang Xiaofei said that the first half of this year, sales of LED spherical bulb Japan accounted for the proportion of total sales bulb suddenly rose to 50%, the whole LED industry and investors a lot of imagination, LED lighting market in Europe and the United States will be pulled up.

Government subsidies to promote

However, compared to the LED lighting market growth LED TV market growth, but also of pediatrics. Because, LED TV in the second half of this year to replace the trend of CCFL backlight LCD TV has become a foregone conclusion.

The latest DisplaySearch data show that in the two quarter of the global LED TV penetration rate has reached 18.5%, LED TV sales grew by 110% compared with that in the first quarter; while the LCD panel manufacturers have plans in the fourth quarter of this year, the LED backlight panel market penetration to 40% in the second quarter of next year, more than 50%.

"LCD TV panel prices because of excess supply and downstream inventory adjustment significantly decreased in the third quarter of 2010, however, LED backlight panel price cuts will be faster than CCFL. DisplaySearch Xie Qinyi, deputy general manager of Greater China market, said. Taiwan WitsView survey results also show that in the two quarter of the mainland TV brand purchasing volume, the proportion of LED backlight panel reached 14.5%, compared with only a quarter of the proportion of only in the number increased by a factor of 2.7.

Insiders said that the popularity of TV has also led to the popularity of LED LED energy-saving concept, will stimulate the further transformation of the traditional lighting to LED lighting. The domestic LED industry is also due to the rapid growth of the LED application market and the rapid development, one of the main reasons is that the 70% production capacity and output value of Taiwan's LED industry has been or is moving to the mainland. In order to attract the LED industry and the development of the local LED industry in Taiwan, the mainland local governments are now vigorously building LED Industrial Park, currently forming at least more than 100.

It is reported that, local government investment, especially MOCVD (LED chip production equipment) of financial subsidies, effectively promote the Taiwan region and the United States into more mainstream LED chip companies. Because each ~1000 8 million yuan of financial subsidies, greatly reducing the cost of equipment acquisition LED chip companies.

", in the next few years planning to increase the number of MOCVD more than 1200 units, including this year by planning